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Why good copy goes bad: are you stupid or just ignorant? 25 May 2012 | 04:13 am
One of the worst mistakes you can make as a copywriter is to assume your job is about writing. It’s not. Now I know that sounds a bit odd. After all, the word “writing” is in the word “copywriting.” ...
Why good copy goes bad: are you stupid or just ignorant? 25 May 2012 | 12:13 am
One of the worst mistakes you can make as a copywriter is to assume your job is about writing. It’s not. Now I know that sounds a bit odd. After all, the word “writing” is in the word “copywriting.” S...
Are you actually “paying” for business subscriptions? 28 Apr 2012 | 05:22 am
I was talking to a fellow copywriter a few weeks ago and he complained that he spent over $300 a year on various subscriptions. When you think about it, that’s not that much to keep up with industry ...
Are you actually “paying” for business subscriptions? 28 Apr 2012 | 01:22 am
I was talking to a fellow copywriter a few weeks ago and he complained that he spent over $300 a year on various subscriptions. When you think about it, that’s not that much to keep up with industry n...
The Copywriter’s Guide to Procrastination 30 Mar 2012 | 12:00 am
Sleep in. You work hard. You’re tired. You deserve a few more minutes of shuteye. Break your alarm clock. You know you’re sleeping in. You don’t need that thing to keep beeping at you. Fix a healthy...
The Copywriter’s Guide to Procrastination 29 Mar 2012 | 08:00 pm
Sleep in. You work hard. You’re tired. You deserve a few more minutes of shuteye. Break your alarm clock. You know you’re sleeping in. You don’t need that thing to keep beeping at you. Fix a healthy b...
The OTHER skills you need to be a great copywriter 2 Mar 2012 | 03:00 am
Since I get so many inquiries about copywriters and copywriting, I created a Copywriter Information Center on my business website. Here’s one of the many articles and resources you’ll find there. I’m...
The OTHER skills you need to be a great copywriter 1 Mar 2012 | 10:00 pm
Since I get so many inquiries about copywriters and copywriting, I created a Copywriter Information Center on my business website. Here’s one of the many articles and resources you’ll find there. I’m ...
Why copywriting is like reality TV 3 Feb 2012 | 03:00 am
Hmm. I’ve use a lot of analogies over the years to discuss copywriting, but never reality TV. But Tiffany Markman brings up some good points and gives us all a different perspective as she wades into...
Why copywriting is like reality TV 2 Feb 2012 | 10:00 pm
Hmm. I’ve use a lot of analogies over the years to discuss copywriting, but never reality TV. But Tiffany Markman brings up some good points and gives us all a different perspective as she wades into ...
