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Avril Lavigne shares the screen with the Sony Xperia in her latest music video 22 Aug 2013 | 11:51 pm
Sony has placed itself brilliantly (or too overt) in Avril Lavigne’s latest song and music video, “Rock N Roll.” “Oh, my new Sony phone is ringing,” says the pop star. The line, which appears at the ...
Rentrak acquires iTVX 20 Aug 2013 | 04:17 pm
Rentrak, a company that analyzes viewership for films and television shows, is extending its analysis to product placement and branded entertainment. Experts say that the extension emphasizes the impo...
Is online branded entertainment too ‘branded’? 16 Aug 2013 | 01:06 pm
Online branded entertainment is growing. More often than not, online videos involve brands in their production. As opposed to sponsored programs (which feature ads), branded videos integrate products...
MSU Product Center and Westborn Market create product placement competition 14 Aug 2013 | 02:50 pm
MSU Product Center and Westborn Market have teamed up to host and judge a product placement competition, “The Next SKU Could Be You.” The contest will take place on November at the Michigan Trade Sho...
Top 6 Finalists Revealed on Season 6 of YTV’s The Next Star 13 Aug 2013 | 12:45 pm
[Canada NewsWire] — Last night on YTV’s top-rated series The Next Star, the judges had the difficult task of whittling down the talented pool of finalists to six. In last week’s episode, (Monday, Augu...
The Smurfs Sequel secures profitability with product placement 6 Aug 2013 | 02:16 pm
“The Smurfs 2” debuted in theaters last week, raking in a total of $18-million during its first weekend. The first movie finished its first weekend with a much more impressive $35-million. Still, Sony...
Adult dating site lobbies for product placement in Grand Theft Auto V 1 Aug 2013 | 12:02 pm
Shag a Gamer, an online dating website, is looking to score a product placement in the upcoming video game Grand Theft Auto V. The fifth installment of the multi-million game series will be released ...
Justin Timberlake’s latest video: more dancing, less product placement 1 Aug 2013 | 11:35 am
Justin Timberlake, the popular American celebrity, kept product placement in the low-key in his latest music video “Take Back the Night.” In the video, the 32-year-old brings back dance offs. Timberl...
Countryfile presenters under fire due to overt product placement 31 Jul 2013 | 05:05 pm
Presenters of the popular BBC1 show “Countryfile” are being criticized for an overt product placement. Viewers have complained about a product placement of an outdoor clothing brand. Presenters of th...
Intel and Toshiba create branded opportunities for other marketers with web series 30 Jul 2013 | 12:41 pm
Previously, brands were driven by exposure and consumer engagement to pursue branded entertainment and product placement. However, they can now be encouraged by another incentive: such productions mig...
