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Post show emails: You Were Tested, Here Are the Results 25 Apr 2013 | 02:15 am
Hi Fellow Marketer, A big deal for us at ReachForce is to improve the nurture email conversation, to never send pointless, cheesy emails, among other things. As marketers, we all get far too many of...
$3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management 16 Apr 2013 | 08:03 am
I just had the pleasure of speaking to a crowd of nearly 300 B2B marketers on the topic of “Tips and Tricks to a Great Set of Lead Data.” The folks in attendance were serious about their craft, and t...
ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub 3 Apr 2013 | 05:01 pm
New solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue. AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, a...
Marketing & Sales – Rival Houses? 1 Apr 2013 | 11:23 am
Had a wonderful two-hour call last week with an incredible digital marketer as a follow-up to our Data Strategy for Demand Generation webinar (replay goes up today). We had a deep discussion about the...
Marketo Summit 2013 #MUS13 Insiders Guide 29 Mar 2013 | 04:15 am
The Marketo User Summit in San Francisco has expanded from the original 2 days to 3 days plus and the event is so jam-packed that it’s important to have a game plan to get the most out of it. Here’s t...
Hey Girl, The Real Reason Ryan Gosling is Leaving Acting? 22 Mar 2013 | 07:06 pm
Ryan Gosling announced today that he’s leaving acting – and made ReachForce wonder if there is an unspoken backstory to do with revenue marketing and the upcoming Marketo Summit April 8 – 10. He’s be...
Data Strategy For Demand Generation – Sirius Decisions Webinar 22 Mar 2013 | 09:13 am
Learn How to Align Your Data Strategy with Lead Generation Priorities We’re super excited to announce our latest ReachForce lead generation strategy webinar on Thursday, March 28 at 1 p.m. CDT as we ...
Webinar On-Demand: Chemistry of the B2B Landing Page 18 Mar 2013 | 08:33 pm
We had a terrific session with Brian Massey, the Conversion Scientist, discussing landing page chemistry and critiquing session attendees pro and con. Even for those who have been generating leads for...
Sales Operations Instant Lead Routing Technology Advances 26 Feb 2013 | 08:40 pm
A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. Getting inbound leads qualified and routed to the correct sales person can be a tim...
Marketo Certification Exam Announced 21 Feb 2013 | 11:07 pm
In this age of personal branding, owning your credential is important both for career advancement and recognition. For this reason, many marketing automation system users and companies using systems a...
