Reciprocalconsultingblog - reciprocalconsultingblog.com - The Reciprocal Consulting Blog
General Information:
Latest News:
More Facebook Hashtag News 26 Aug 2013 | 11:04 pm
Facebook is in the news again with hashtags. It’s not real big news. It’s just that when you search for hashtags you’ll get a list of other hashtags below the search results page on Facebook. From wha...
How Facebook Post Embed Works 23 Aug 2013 | 07:05 pm
Yesterday, Cynthia Boris at Marketing Pilgrim wrote a post on Facebook’s new Embed Post feature. She says two things that I have to take issue with. The first is that the feature is open to everyone. ...
What Is The Knowledge Graph? 22 Aug 2013 | 09:50 pm
Google has said that it needs to transition from a search engine to a “knowledge engine.” This is essentially the same thing Bing says it wants to do. I think Google is closer to the goal than Bing, b...
5 Simple Visual Marketing Tips 21 Aug 2013 | 09:20 pm
Online marketing allows you to make liberal use of images for your marketing efforts. In fact, it’s been proven that images can enhance your message dramatically and lead to greater lead generation re...
Are E-books Essential SEO Tools? 20 Aug 2013 | 10:17 pm
The conventional wisdom surrounding e-books as SEO tools pretty much says give it away and people will link to your giveaway page. You’ll acquire a lot of links and you’ll be giving away information t...
3 Ways To Expand Your Content Marketing 19 Aug 2013 | 09:57 pm
Search Engine Journal posted an article earlier today outlining 5 mistakes that content marketers make. I’d like to discuss three of those within the context of expanding your content marketing strate...
Who Needs CafePress? 16 Aug 2013 | 07:15 pm
CafePress has been around since 1999. They did well initially, but there’s one sentence in this story that really hit me hard: CafePress’ biggest problem is that building your own ecommerce store isn’...
How Predictive Analytics Can Streamline Your Business 15 Aug 2013 | 07:24 pm
Is the past a good predictor of the future? In many ways, it is. That’s the premise behind predictive analytics, any way. Predictive analytics is taking past information about your business – customer...
How Do You Determine The Value Of A Facebook Fan? 14 Aug 2013 | 08:36 pm
Companies have been debating how to determine the value of a social media contact for years. Today, I’d like to specifically discuss how you can determine the value of a Facebook fan. Kudos to Ryan Ra...
Most Frequently Changed Bing Ad Changes 13 Aug 2013 | 11:28 pm
Search Engine Journal published an article today that discusses how the Bing ad tool can be used to make your PPC advertising on Bing and Yahoo! more effective and cost efficient. What I want to discu...
