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Toys-R-Us 7 Sep 2012 | 06:51 pm
Mobile commerce success delivered to make sure that everything Toys 'R' Us do helps their customer achieve a task.
Cambridge Cognition 27 Jul 2012 | 07:58 pm
Cambridge Cognition develops and commercialises computerised neuropsychological tests. Through the creation, production and distribution of computerised cognitive tests, Cambridge Cognitions aids scie...
Taking the Universal Channel into the digital space for CEE markets 27 Jul 2012 | 07:40 pm
The Universal Channel is a global leader in TV entertainment, synonymous with movies and American TV series, but in CEE (Central and Eastern Europe) the channel is relatively new and therefore brand a...
Last mile marketing – the digital commerce frontier 25 Jul 2012 | 06:46 pm
Over the last 15 years, eCommerce has made huge advances – but, despite significant growth in online retail, in-store purchasing still dwarves eCommerce (the Economist Intelligence Unit reports that o...
Adding the 'why' into a quantified world 20 Jul 2012 | 06:29 pm
Metrics have a significant role to play in building digital strategies. They are invaluable. They offer insights into actual (not reported) behaviour and offer robust numbers and scale into audiences ...
Augmented reality and Google Glass - technology with potential 11 Jul 2012 | 09:41 pm
A couple of weeks ago at the grand annual geek gathering that is Google’s I/O conference in San Francisco, developers were formally introduced to the latest product that promises to bring augmented re...
There's nothing easier than having a Chinese website - really? 25 Jun 2012 | 07:46 pm
Adapting your website to a different market is, for most countries, as easy as translating it into the relevant language and you are good to go. Piece of cake. However, entering China and adapting you...
Pinterest clones in China = online shopping? 21 Jun 2012 | 12:55 am
New social favourite Pinterest recently announced that it is taking things a step further by translating the site into other languages, and simplified Chinese is among its secondary priorities. Howev...
'Never Seconds' - how a primary schoolgirl's blog taught the authorities a lesson in social PR 15 Jun 2012 | 08:03 pm
Martha Payne, a bright 9 year old primary school pupil from West Scotland, had something to say about the state of school dinners. So she set up a blog ‘Never Seconds’, posted photos of her lunch and ...
The Big Idea 12 Jun 2012 | 11:52 pm
“Don Draper sits languidly back in his chair, smouldering cigarette pressed against a brim full tumbler of scotch in the right hand, in the left a microphone attached to an archaic Dictaphone. Words l...
