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The Future of Digital Marketing is Here Today 27 Jun 2013 | 11:55 pm
These days, “the future” seems far more immediate than it did a decade or two ago. Innovations we began to hear about then are mainstream today, but innovations we hear about today become mainstream a...
First Impressions of Google’s Local Results Carousel 26 Jun 2013 | 01:40 am
It’s easy to understand why Google is the most-used search engine in the world — it has amazing search results and features. Google engineers and inventors are always churning out new ideas, and while...
Losing Brand Control, and Why It’s OK 25 Jun 2013 | 02:38 am
What is the first thing parents tell their little kids as they toddle off to school for the first time, tears in their eyes and fear on their faces, stuttering out the age old question “B-b-b-b-but wh...
Our Favorite Articles from the Blogosphere 21 Jun 2013 | 10:03 pm
Our article round-up this week is all about Experience. We’re huge user experience advocates, especially in designing marketing programs. These articles focus on the importance of the experience in ma...
Content Marketing Lessons [INFOGRAPHIC] 20 Jun 2013 | 08:22 pm
We have written extensively about content marketing on the RBM blog, covering everything from your brand story to content curation to the formula for content marketing success and much, much more. Whi...
Improve Your Marketing with Active Listening 19 Jun 2013 | 10:20 pm
“What We Find (WWF) gives you the ability to tease out the problem having just shown similar cases where customers have this problem.” Mark Suster is a well known VC based in LA and a true thought lea...
Video SEO: Best Practices and How to Optimize Video Content for Search Engines 15 Jun 2013 | 02:32 am
To start off, video content is content for search engines too! It’s not just the written word that is searchable. As someone who does search engine optimization, it pains me to see people spend a lot ...
Google+ Page Admins Rejoice: Data Dashboards! 12 Jun 2013 | 09:31 pm
As Google+ Admins for a number of client pages, we’ve been asked many times about how folks report on engagement and visibility of Google+ posts. The short answer? Not many people were. Imagine that y...
Google’s Knowledge Graph and SEO 12 Jun 2013 | 02:23 am
With the worldwide launch of Google’s Knowledge Graph in August, 2012, the search world — already subject to constant change — quickly began to change even more. Google began to not only provide the i...
Berkeley’s Haas School of Business Joins Startup Office Hours 11 Jun 2013 | 03:57 am
Last Wednesday, we met with the marketing team for Berkeley’s Executive MBA program at the Haas School of Business. After meeting several of their team members at a local SEO meetup several months ago...
