Robthayer - robthayer.com - Rob Thayer
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5 Stupid Mistakes I Made In Online Marketing 11 Nov 2011 | 04:24 pm
Recently I was thinking back to 2004, when I was still a newbie Internet marketer. I had been online for almost ten years and knew the basics of building Websites but I had yet to learn the ins and ou...
Will We Have to Start Paying Google for Better Search Rankings? 30 Jul 2011 | 02:36 pm
Two interesting things have happened in the Google camp recently and they may add up to make a change of huge importance. The end result is that we may eventually have to start paying Google if we wan...
Typo Domain Squatter Gets Bitch-Slapped 2 Jun 2011 | 05:30 am
The World Intellectual Property Organization (WIPO), a company of the United Nations, has recently ruled that a typo domain based on a federally trademarked term is essentially in violation of that tr...
Yet Another Sign That the PPC Model Sucks 11 May 2011 | 07:45 pm
If you’re using CTR (click-through rate) as a metric for evaluating the performance of your ad campaigns, you might want to rethink that strategy. A recent study of 100 million anonymous users and 1 ...
The Myth of the “Good Idea” 22 Feb 2011 | 10:12 am
Lately I’ve been reading the book A Good Hard Kick In the Ass: Basic Training for Entrepreneurs by venture capitalist Rob Adams. In the book, he discusses the various misconceptions and delusions that...
What Is the Commercial Intent of Your Keywords? 8 Sep 2010 | 03:41 pm
In my previous post I talked about the monetization potential of a domain name; that is, envisioning how one could develop a domain for the purpose of creating a revenue stream. I’d like to follow up ...
The #1 Thing to Consider When Evaluating a Domain Name 2 Sep 2010 | 11:33 pm
How much is a domain worth? Even for experienced domain flippers, that is often a tough question to answer. Let’s play a little game… I’m going to list four domain names that have recently sold on S...
