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The big opportunity you could be missing with your website 26 Apr 2013 | 07:58 am
Do you want to make more money and get more leads with your website? Then get this. It’s not about how much traffic you get. It’s what happens when you get it there. A lot of people focus on getting l...
Copy writing genius creates irresistible copy 10 Aug 2011 | 10:22 am
Hi this is content Hello, Your nominated password wasn’t secure enough for the new system – I have had to update it to the following (including special characters) (“slartbartfast”) Sorry for any ...
Hello world! 12 Jul 2011 | 08:44 am
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A Missed Opportunity 9 Feb 2011 | 03:48 am
Some people should know better. Last week I got a call from a well know property investing group out of Melbourne, only a jump away from where I live. I won’t name them but their directory knows a th...
Your 12 Step Sales Letter Template 2 Feb 2011 | 04:14 am
This is a widely distributed and followed formula for writing sales copy. It’s basic and easy to follow. I wanted to reproduce it here because if you want to write your own sales copy then you’ll get ...
Where My Money’s Coming From In 2011 19 Jan 2011 | 03:42 am
Well here it is, 2011 and given it’s time for New Years Resolutions, I’m going to make sure you get more regular ideas and tips from me. So to begin with, I wanted to give you my personal thoughts on ...
The Wiggles – The Greatest Productisers Of Them All 21 Sep 2010 | 12:41 pm
Can you learn a lesson from a children’s entertainment group? What if that group were one of the highest earning groups in the country, earning around $45m last year. Not bad for a bunch of guys in co...
Are You Targeting The Right Prospects? 14 Sep 2010 | 02:47 am
If I was a plumber my house would be flooded. There’d be leaky pipes everywhere. Good thing that I’m not! But then again as a copywriter I’ve been as guilty as the next person of neglecting my own bus...
Price is NOT a competitive advantage 15 Aug 2010 | 11:51 pm
I’ll be direct here. Your unique selling point should not (repeat not) be price. And what better way to show you this in action than with this real life example I just read (I’ll give a summary if you...
Listen To The Right People, Ignore The Wrong People 28 Jul 2010 | 03:19 am
I’d like to know. Was I too harsh? A couple of weeks ago I was on a popular business forum and conversation moved to my favourite chestnut, newsletters. OK, just to be clear on this topic, if you’ve g...
