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Love Your List: 4 Creative Ways to Build Direct Marketing Lists for B-to-B Campaigns 4 Jun 2013 | 07:00 pm
Most B-to-B marketers are drawn to practices that are simple and proven to work. In a deadline-driven, fast-paced world, marketers need to rely on proven techniques to avoid paths that might cause the...
How PR Launched the Computer Industry 6 Mar 2013 | 12:21 am
From Apple’s “1984″ Superbowl ad, directed by Ridley Scott, to the “Mac vs. PC” series of 66 commercials, the computer industry has always relied on advertising. Or did it? “This 1946 photograph shows...
I found a brand message in my pajamas 26 Feb 2013 | 11:30 pm
Sometimes sage advice arrives unexpectedly, from the least likely source at the least likely time. Lying in bed in my Philadelphia Flyers pajamas, reading myself to sleep with throwaway fiction was no...
B2B Marketing Personas and Me – A Love Story 6 Feb 2013 | 08:23 pm
After 20 years in the B2B marketing business, I have developed an affinity for what works. I don’t worry about being fancy or trendy. I’m just looking for the stuff that makes sense and helps my team ...
Need Ideas? Top Resources for B2B Content Marketers 22 Jan 2013 | 12:20 am
“You can’t bore people into buying products. You must interest them.” Marketing guru David Ogilvy is certainly onto something. Modern-day content marketers are faced with endless opportunities to comm...
New Edutainment options for B2B websites (part 2) 11 Jan 2013 | 10:25 pm
Last month I promised to showcase an interactive tool that works really well on a website to engage management. Along with videos and animations, Product Selection Wizards provide a faster and more en...
Are you guilty of language abuse? 8 Nov 2012 | 01:34 am
I can’t write any languages other than English (you can’t count my tourist Spanish and I didn’t retain anything from that one semester of Russian I took in college), but I’d bet that few other tongues...
Tweeting Responsibly 23 Oct 2012 | 12:27 am
You, as a communications professional, are tasked with giving the right voice at the right time to your brand using the right channels. But with so many outlets in today’s media landscape, the potenti...
Humanizing Your Brand Through Social Media 10 Oct 2012 | 08:25 pm
Everyone loves Flo. She’s helpful, quirky and infectious. She presents a likeable human quality for Progressive, the insurance giant she represents. But Progressive’s famous branding recently took a m...
New Edutainment options for B2B websites (part 1) 24 Aug 2012 | 06:49 pm
Let’s face it. Your B2B website faces tons of competition for your customers’ attention. You used to just have to educate prospective buyers, but now you also have to entertain them so they don’t get ...
