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How About a Little Competition with Your Crowdfunding? 24 Aug 2013 | 05:15 am
This is a guest post from my Toronto-based cause marketing buddy Phil Haid. He runs a great company called Public Inc. You should check them out. Anyway, because professional baseball in Toronto is s...
CauseTalk Radio Ep63: The Myths of Mobile Marketing for Nonprofits 22 Aug 2013 | 11:49 pm
This week on CauseTalk Radio, Megan and I talk to Jenifer Snyder, Executive Director of The mGive Foundation, about the myths of mobile marketing for nonprofits. The mGive Foundation has supported mo...
CauseTalk Radio Ep62: Youth-Focused Agency Helps Marketers Woo Millennials 16 Aug 2013 | 06:33 pm
In this episode of CauseTalk Radio, Megan and I talk to Aria Finger, COO of millennial-focused nonprofit Dosomething.org and President of TMI, a new youth-focused agency. Aria debunks myths about mil...
CauseTalk Radio Ep61: Boys & Girls Clubs Takes Cause Marketing Back to School 8 Aug 2013 | 07:21 pm
Today on CauseTalk Radio we talk to Artis Stevens, National Vice President, Marketing Strategy & Operations at Boys & Girls Clubs of America, about its back-to-school cause marketing campaign, Great F...
CauseTalk Radio Ep60: Investment in Employees Pays Dividends for Children Cancer Nonprofits 1 Aug 2013 | 11:04 pm
On today’s episode of CauseTalk Radio, Megan and I talk to John Kordsmeier, President of the Northwestern Mutual Foundation, about the first year results of their fundraising efforts for Alex’s Lemona...
Donors & Texting: Should Nonprofits Return the Love? 31 Jul 2013 | 07:33 pm
This is a guest post from Jenifer Snyder, Executive Director of the mGive Foundation. Reading through the results of the study I couldn’t help but think that donors seem more in love with texting tha...
Cause Talk Radio Ep59: Reinventing Philanthropy: Choosing Impact Over Emotion 25 Jul 2013 | 10:40 pm
Today on Cause Talk Radio, Megan flies co-hostless (Oh, no!) and chats with Eric Friedman, author of the forthcoming book, Reinventing Philanthropy. In the book, Friedman challenges traditional donor...
CauseTalk Radio Ep58: Causes.com Gives Businesses an Online Spotlight 18 Jul 2013 | 06:35 pm
On this episode of Cause Talk Radio, Megan and I talk to James Windon, Head of Revenue for Causes. We learn a bit about the history of Causes.com (you may remember them as Facebook Causes) and how t...
Five Things Cause Marketers Should Do This Summer 11 Jul 2013 | 10:31 pm
On Tuesday I wrote a post for Razoo.com on summer reading for fundraisers. But then I remembered that reading was just one of the things fundraisers – and cause marketers – should be doing this summer...
Brands Declare Dependence on Patriotic Cause Marketing 3 Jul 2013 | 06:49 pm
I’ve been on the hunt for Fourth of July cause marketing. I wrote about one last week from Budweiser that involved augmented reality that is pretty cool. You can read about it in my monthly post on th...
