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Online Marketers Top 15 Newsworthy Posts Round-up 5 Jul 2013 | 11:19 am

From TIME’s Best Website, to Matt Cutts’ SEO WatchList; from Responsive Design to +100 Conversion Tip and Infographic Virality PLUS Much More … ENJOY! … I sure did 1. How to Write Compelling Landing...

SEO Testing – Including SEO in Test Strategy 30 Apr 2012 | 03:30 pm

I recently that the honour of presenting at eMetrics.org as a keynote speaker. I am delighted that no-one felt the overwhelming need to leave during my 50 minute discourse, and while I’m sure the fact...

A Different Post – IQ Measures 19 Oct 2011 | 04:40 pm

A long time ago I was a MENSA member. I liked feeling ‘clever’. But, it has an annual renewal fee, and with the advent of 3 very demanding children plus moving countries (and credit cards), the member...

Paid Search & SEO Snake-Oil Salesmen… 1 Aug 2011 | 08:51 pm

Most of you folks who read this regularly know I am a professor and subject matter expert for the Online Advanced SEM Course and Masters Certification courses for USF. Some of my experiences as such f...

Global Search Engine Marketing: 2 Minute Interview with Laura – SES Toronto 7 Jul 2011 | 03:50 pm

SES Toronto was a superlative conference this year – as usual. Great sessions, great people and awesome networking. Apart from my session on Global Search Marketing, I was intereviewed by Greg Jarboe...

International SEO for eCommerce – Global Websites 20 May 2011 | 09:03 am

I was recently interviewed by Linda Bustos of ElasticPath.com’s blog Get Elastic. The topic of the interview was SEO for Global eCommerce websites and I wanted to share the questions and answer snippe...

Duplicate Content & International SEO Fact.Vs.Fear 14 Mar 2011 | 01:59 pm

Questions have been swirling around duplicate content and international SEO for years (and way before that post too). Even with Google’s official stance (which we’ll look at later) and the personal ex...

Email ROI – Measure it! … Why???… 31 Jan 2011 | 06:51 pm

Recently a colleague and I attended an Email webinar. Apart from being a solid sell as opposed to a really directionally instructive session, and while it was a bit of an overview without too many spe...

How to Get & Influence Google Sitelinks (Organic) 19 Dec 2010 | 06:14 pm

Getting Googe Sitelinks You can’t ‘get’ them. Not the organic ones anyway. The algorithm is entirely automated. You can’t buy them like you can buy PPC Ad Sitelinks. And even then with PPC Ad Sitelin...

PPC Adlinks and In-house SEO 22 Aug 2010 | 03:06 pm

Bit of a mixed title, but I wanted to try to catch-up with a few nuggets! PPC ADLINKS I’ve recently been inducted to the Online Faculty at the University of San Francisco as an Instructor and Subjec...

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