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Auditing PPC Campaigns via a PPC Health Check – SMX Melbourne 2012 6 Sep 2012 | 06:06 pm
I’ve embedded the slides from the presentation I gave at SMX Melbourne earlier this week; Auditing PPC Campaigns: The PPC Health Check. Not as good as being there in person, but check it out and if yo...
I’m speaking at SMX Melbourne 2012! 15 Aug 2012 | 07:44 pm
Quick post to let you know I’ll be speaking at SMX Melbourne next month! I’ll be discussing PPC Audits – should be a blast. So if you’re in Melbourne, it’s not too late. Come along! Here’s a slick pr...
GlassHat.com: Search Academy MD Matt Collis Advises Not To Waste Money On SEO 17 Jul 2012 | 02:01 pm
Interesting news today from Matt Collis and the Search Academy team in Sydney concerning their new SEO planning platform, GlassHat.com and how this proprietary platform will help drive efficiencies wi...
GlassHat.com: Search Academy MD Matt Collis Advises Not To Waste Money On SEO 17 Jul 2012 | 02:01 pm
Interesting news today from Matt Collis and the Search Academy team in Sydney concerning their new SEO planning platform, GlassHat.com and how this proprietary platform will help drive efficiencies wi...
Google Release Penguin Update 1.1 29 May 2012 | 12:08 am
In case you missed it, Matt Cutts announced an update to the Penguin Algo on Friday. Nothing major it seems, only impacting 0.1% of English language searches (so if you are part of that 0.1%, congratu...
Google Release Penguin Update 1.1 28 May 2012 | 08:08 pm
In case you missed it, Matt Cutts announced an update to the Penguin Algo on Friday. Nothing major it seems, only impacting 0.1% of English language searches (so if you are part of that 0.1%, congratu...
AdWords Ad Rotation Changes – Here’s What You Can Do. 5 May 2012 | 09:02 pm
Three days ago while attending SMX Sydney, as I was sitting down contemplating the changing world of SEO, my mind was brought zooming back to PPC with this post from Google. It seems nothing is sacre...
AdWords Ad Rotation Changes – Here’s What You Can Do. 5 May 2012 | 05:02 pm
Three days ago while attending SMX Sydney, as I was sitting down contemplating the changing world of SEO, my mind was brought zooming back to PPC with this post from Google. It seems nothing is sacred...
AdWords Quality Score Reporting Update: Improved Transparency for Advertisers 26 Apr 2012 | 01:55 pm
On Tuesday, Google released an update to their AdWords Quality Score reporting that lifts the hood a little on the individual components that make up your QS. When you hover over the status icon in t...
AdWords Quality Score Reporting Update: Improved Transparency for Advertisers 26 Apr 2012 | 09:55 am
On Tuesday, Google released an update to their AdWords Quality Score reporting that lifts the hood a little on the individual components that make up your QS. When you hover over the status icon in th...
