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So Long, Storyboard – UGC Takes a Tumbl 16 Apr 2013 | 02:00 pm
The Internet’s all aflutter over the news that Tumblr has shuttered Storyboard, its navel-gazing experiment in journalism, after just one year. The platform was created to shine Tumblr’s digital spotl...
How Skype is Shaping Global Communication Trends 15 Apr 2013 | 09:50 pm
Video communications have become an integral part of modern life – whether it’s conferencing with business partners or chatting with family members who live 1,000 miles away. Apple has contributed to ...
Fair or Fowl? Crafting a Clear Textual Call to Action That Wins 15 Apr 2013 | 02:00 pm
Any page of content you write is wasted without providing somewhere for your readers to go. Crafting the perfect call to action in text doesn’t have to be rocket science – in fact, if your website is ...
The Inbound Wrap-Up » Week Ending April 12th 12 Apr 2013 | 02:00 pm
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading. Week Ending April 12, 2013: 1 » The Definitive Guide to Influencer Targeting » kissmetri...
The Real Value of Google Authorship Isn’t AuthorRank 11 Apr 2013 | 08:07 pm
AuthorRank isn’t here yet, but there’s no reason to believe that it won’t be a significant ranking factor sometime in the future. Members of Google’s top brass have signified that it is coming down th...
Today’s Marketing Mantra: “How May We Help You?” 11 Apr 2013 | 02:00 pm
You likely hear this question every time you make a customer service call or order a meal, but how often do you ask this question as a marketer? Within this simple question lies the five core componen...
Top 10 Quotes – If Samuel L. Jackson Were An Internet Marketer 10 Apr 2013 | 09:50 pm
Samuel L. Jackson has gained quite the reputation over the years for having unforgettable lines in many movies. So much so, in fact, the online engagement around the 2006 film Snakes On A Plane includ...
4 Tips For Persona Marketing Done Right 10 Apr 2013 | 02:00 pm
Your audience should be top of mind with every piece of content you create. Unfortunately, many marketers struggle with the concept of personas. Here are some tips for connecting with your audience in...
Of Baseball and Blogging 9 Apr 2013 | 10:12 pm
Few things say “spring” like the start of baseball season – from the timeless charm of catching a game at Wrigley Field to a perfect afternoon watching a college game in Austin, Texas. So as the weath...
The Inbound Marketer’s Checklist for Launching a New Website 9 Apr 2013 | 07:06 pm
Launching a new website can be a challenging task for any brand. Even seasoned online marketing professionals can struggle to manage the multitude of tasks that must occur in order to launch a ready-f...
