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Raving Fans : A Revolutionary Approach to Customer Service 25 Jan 2013 | 09:25 pm
Raving Fans, in a nutshell, is the advice given to a new Area Manager on his first day – in an extraordinary business book that will help everyone, in every kind of organisation or business, deliver s...
How to Create Word-of-Mouth 18 Jan 2013 | 11:28 pm
Pretty much everyone who ever ran a business knows that one the best sources of business you can get is word-of-mouth. Related posts: Perhaps the Most Powerful Force in Marketing Being the Cheapest...
Likeable Social Media 12 Jan 2013 | 12:50 am
The secret to successful word-of-mouth marketing on the social web is easy: be likeable. Likeable Social Media provides 18 strategies for creating an authentic “brand personality” through Facebook and...
Brilliant Online Marketing: How to Use the Internet to Market Your Business 5 Jan 2013 | 03:00 am
This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through autho...
Paul F Gorman: The Game of Business And How To Play It 28 Dec 2012 | 06:10 pm
A few years ago I read a brilliant little book about business called "The Game of Business And How To Play It" by Paul F Gorman. Having now re-read the book, I still think it is a brilliant little boo...
How to Upset Customers at Christmas 22 Dec 2012 | 12:10 am
Don't do this at Christmas. It will upset your customers and make them doubt your integrity and sincerity. They won't be impressed and its totally unnecessary. Related posts: Small Business Marketin...
O2 Priority Moments: Free Local Advertising for Your Business 14 Dec 2012 | 10:30 pm
Free local advertising for small businesses is always good news and this is definitely good news. Related posts: 7 Local Newspaper Advertising Tips Advertising 101: 10 Ways to Avoid Common Advertis...
Don’t Guess at SEO: 5 Great Sources for the Latest in SEO 8 Dec 2012 | 02:39 am
So many websites never list well in Google. You can avoid this with good SEO information. Here are my top 5 sources for good, up-to-date SEO information… Related posts: Search Engine Optimisation fo...
Brand Awareness Versus Targeted Marketing Campaigns 1 Dec 2012 | 02:24 am
Probably the biggest mistake small business owners make in marketing is to focus on creating brand awareness rather than creating targeted marketing campaigns. Related posts: 7 Local Newspaper Advert...
Stimulating Social Signals: Free Prize Draws 23 Nov 2012 | 04:55 pm
A free prize draw is a great way to stimulate social signals and improve your Google listings ethically and without breaking Google's Webmaster Guidelines. Related posts: ‘Social Signals’ Wins Hostil...
