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The Hero’s Journey, Storytelling and Marketing 4 Aug 2013 | 03:56 am
You know how powerful story can be at engaging people. It’s why you’re here. At a minimum story gets people to stick around long enough to consume what you do and how you do it. At its best it touc...
Is the Marketing Plan for Small Businesses Dead?! 31 Jul 2013 | 03:27 am
Google doesn’t create a lot of marketing plans. The folks inside Google evaluate a new plan or strategy quickly by testing it, not by churning out a big document. A marketing plan inside Google is f...
The Fable of the Fountain Pen. . .a Quandary Solved 25 Jul 2013 | 04:16 am
I received a fountain pen as a gift. Very nice, I thought. But fountain pens come with a built-in problem: they clog/dry up unless you use them every day. Which I don’t. Hmm, I thought, this delic...
Dallas Porter-Stowe, Phoenix, AZ 18 Jul 2013 | 02:31 pm
Meeting Hamilton was a transformative experience for our firm. We were referred to him by another marketing consultant and we’ve never looked back. Hamilton is a quick study and “got” what we were abo...
When Failing Can Be Good for Your Marketing 3 Jul 2013 | 09:49 pm
You have to be willing (and comfortable) being wrong to be right. Take it from an expert. At being wrong, that is. Being wrong is simply the early stages of being right. But to make this true you ...
Consultant Track: Helping Clients Improve Website Performance 23 Jun 2013 | 09:49 pm
If you’re a marketing consultant working today clients are asking you to improve their website’s performance. To me, improve = increasing the number of leads and sales their website produces. As oppo...
Cliff Batson, COO PERRLA Software, Murfreesboro, TN 20 Jun 2013 | 10:57 am
Hamilton has been our Virtual Director of Marketing for two and a half years. He accomplished a few things immediately; like improving our website’s performance and engineering a remarkable turnaround...
Gokul Padmanabhan, Murphy Brokers, Orlando, FL 20 Jun 2013 | 10:56 am
Marketing has always been a black hole for us. We’d put money in and never know if anything was going to come out. I’ve also wasted plenty of time and money on marketing consultants who simply told us...
Jonathan Clark, Phoenix, AZ 20 Jun 2013 | 10:55 am
We hired Hamilton after nine months of trying (and not succeeding) at doing our own marketing. It was the best business decision I’ve ever made. I know he likes to say not to expect a a home run on th...
Chris Jones, Owner, CDC Pool Remodeling, Chandler, AZ 20 Jun 2013 | 10:54 am
Just hire Hamilton and do what he says. When things stop working, fire him. We hired him in 2000 and are still using him.
