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Content marketing at business group event 3 Apr 2013 | 12:34 pm
Author shares marketing thoughts Business people from throughout Casey attended a networking evening last week to learn valuable information about attracting prospects. The Narre Warren Region Busines...
Zuckerberg: We are now a mobile company | The Technology Chronicles | an SFGate.com blog 12 Sep 2012 | 12:23 pm
Zuckerberg: We are now a mobile company | The Technology Chronicles | an SFGate.com blog.
Small BIZ Big Marketing Event 5 Sep 2012 | 04:27 pm
On Thursday August 30th, Smarthinking joined hundreds (nay, thousands!) of business owners at MCEC for Small BIZ Big Marketing. We were gathered to take part in the annual feature event of Victoria’s ...
Forget branding. 20 Jun 2012 | 06:35 pm
Unless you sell soap. Or cornflakes. Or petrol. Businesses; services; products; people. Can they all be considered brands? Are they all targets for brand building? There is a whole sub-section of the...
Are you failing to convert prospects into buyers? 30 May 2012 | 09:55 pm
Problem: You’ve got plenty of interest in your services, and consequently you’re getting lots of opportunities to present your offering, but you’re consistently failing to convert the majority of pro...
Are you speaking to prospects in Klingon? 30 May 2012 | 05:55 pm
Problem: You’ve got plenty of interest in your services, and consequently you’re getting lots of opportunities to present your offering, but you’re consistently failing to convert the majority of pro...
Do you make these mistakes in advertising? 24 Sep 2011 | 02:52 am
“Everyone makes mistakes.” Yes, but the fact remains that victory – in sport, in war, in sales, or in market share – generally goes to those who make the fewest mistakes. Here are six of the most comm...
Marketing definitions: Vision and Mission 24 Sep 2011 | 02:38 am
These marketing and brand management definitions include our thoughts, together with the best definitions we have found from both academic and business sources. Vision and Mission The Vision and Mis...
Marketing explained 24 Sep 2011 | 02:32 am
You go to a party and you see an attractive girl across the room. You go up to her and say, “Hi, I’m great in bed, how about it?” That’s Direct Marketing. You go to a party and you see an attractive ...
The 4 Keys to Qualifying 24 Sep 2011 | 02:21 am
We have all heard the term “qualified prospect” in reference to potential customers, but what does ‘qualified’ really mean? A qualified client-to-be (my term of choice for ‘prospect’) is someone in yo...
