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App marketers gain higher-value users via subcategories 17 Jul 2013 | 06:10 am
By Lauren Johnson As the application market continues to grow, marketers are increasingly looking to rank well in smaller subcategories as a way to stand out in app stores. New ad formats such as vi...
Mobile game developers lead adoption push for HTML5 25 Jun 2013 | 04:13 am
By Peter Driessen – venturebeat.com Have you noticed how the conversation regarding HTML5 for game development has evolved over the past several months? The format discussion is still present, but we...
Google search puts premium on mobile optimisation 19 Jun 2013 | 08:29 am
By Chantal Tode – mobilemarketer.com Marketers not using search engine optimization best practices in mobile could see a dramatic decrease in traffic to their Web sites from smartphones thanks to cha...
Google: Shopping Around For Cheap Prices Is The Most Popular In-Store Activity Among Mobile Users 12 May 2013 | 09:29 am
By Ingrid Lunden - techcrunch.com Most people may not yet be using smartphones to pay for goods when they are out shopping, but that doesn’t mean that they are not glued to their handsets anyway. Som...
Tablets will drive mobile content sales to $65 billion 10 May 2013 | 05:29 am
By Lauren Johnson – mobilemarketer.com Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a ne...
Study: Mobile marketing will create almost 1 million U.S. jobs by 2015 10 May 2013 | 05:18 am
By: John McDermott – adage.com Trade organization the Mobile Marketing Association has commissioned a new study that projects the mobile marketing to add $400 billion in incremental output and nearly...
Voice recognition offers new opportunities for mobile marketing 30 Apr 2013 | 04:06 am
By Lauren Johnson – mobilemarketer.com As marketers continue to hunt for ways to make mobile more contextually-relevant, the growth of voice recognition points to significant opportunities for market...
Gartner: Mobile CRM Applications To Grow 500% By 2014 13 Apr 2013 | 06:18 am
Alex Williams – http://techcrunch.com Gartner Research is reporting mobile CRM apps will grow 500 percent by 2014, another sign of a shifting market that has more to do with work getting done in the ...
Retailers bullish on growth and engagement power of mobile apps 4 Apr 2013 | 08:43 am
By Steve Smith – mediapost.com The overwhelming majority of retailers surveyed by mobile experience management platform Artisan say they expect mobile commerce to grow at a faster pace in their organ...
Compuware: Consumers favor apps over mobile Web 19 Mar 2013 | 02:45 am
By Mark Walsh – mediapost.com Most mobile users prefer using apps over mobile sites for speed, convenience and ease of use. Specifically, 85% of smartphone and tablet users globally favored apps over...
