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The 9 Days of Christmas: Social Business Christmas List 3 Dec 2012 | 07:32 pm
This is a joyous time of year; and whether or not you actually celebrate the holiday of Christmas, that fact remains the same. It’s a time of year here we all come together to celebrate the good thing...
Social Business Folklore 29 Nov 2012 | 07:13 pm
Buzzwords get thrown around a lot in our industry. You’ll hear people say, “I’m a social media guru,” or “Let’s talk about social ROI,” or “Engagement and organic conversations are the key,” and just ...
Burn Your Crutches 26 Nov 2012 | 06:52 pm
My father recently went through knee replacement surgery. It’s a pretty standard procedure, but involved a lot of cutting of muscle tissue and ligaments. He has to undergo a few months of physical the...
Social Business Black Friday 23 Nov 2012 | 07:34 pm
Almost everyone is familiar as to what significance this day holds every year. For almost as long as I can remember, the day after Thanksgiving was an epic shopper’s wet dream. Whether you were in Bos...
What Are You Thankful For? 19 Nov 2012 | 07:23 pm
It’s that time of year again. The time that we all get to sit back and reflect on the things that have made our lives a little better over the past year. The time when we can drop our guards and truly...
5 Ways To Suck At Being A Social Business 15 Nov 2012 | 07:39 pm
Have you half-assed your way through making the transition to being a social business? Maybe you just aren’t convinced that these new measures are here to stay or maybe you just don’t believe that you...
Distilling Social Metrics, Pt. 3 12 Nov 2012 | 06:38 pm
Last week we talked about the importance of procuring the right tools for measuring your Social Business effectiveness and how to go about mapping your communication strategy once those tools are in p...
Distilling Social Metrics, Pt. 2 8 Nov 2012 | 07:01 pm
Last time we introduced the idea of looking further into Social CMR and Social Business metrics for your business. Let’s jump right in where we left off, shall we? Last time we discussed the sheer siz...
Distilling Social Metrics, Pt. 2 8 Nov 2012 | 07:01 pm
Last time we introduced the idea of looking further into Social CMR and Social Business metrics for your business. Let’s jump right in where we left off, shall we? Last time we discussed the sheer siz...
Distilling Social Media Metrics, Pt. 1 5 Nov 2012 | 06:48 pm
One of the things I’m questioned on most often and get pinged to answer more frequently than many other topics is how to accurately show the results of social activity on the bottom line of an organiz...
