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Email is dead: StrongMail becomes StrongView 10 Jul 2013 | 11:46 pm
US-based StrongMail, as the name says originally an ESP (Email Service Provider) and quick to adopt a more integrated and connected marketing solution approach, announced it changes its’ name into Str...
SMBs go for content marketing, social and email marketing: report 12 Jun 2013 | 06:33 pm
In the “2013 Inc. Digital Marketing Survey”, Vocus and Inc. share their findings on the “state of digital marketing for SMBs”. Email marketing plays an important role and, although the website still r...
Belgian marketing automation vendor Selligent goes US and gets ranked by Gartner 12 Jun 2013 | 06:29 am
You don’t see Belgian marketing companies going to the US every day. Looking at the participation of Belgian marketing automation vendor Selligent at major events across the Atlantic (I’m Belgian for ...
Psychology in driving conversions: thoughts and infographics 6 Jun 2013 | 04:54 am
No conversions without people-centricity. No new customers without prospects actually doing what we hope they do. No matter how advanced our marketing automation scenarios, email marketing campaigns, ...
Analysis and Expert Views: Impact of the ExactTarget/Salesforce Deal 5 Jun 2013 | 12:23 am
How great is the cloud where you can connect everything? The ‘open’ spirit where everything nicely gets integrated. An open ecosystem with Salesforce as the undisputed leader. Yet, an open philosophy ...
The Integrated Power of Social and Email: Engagement and Deliverability 12 Sep 2012 | 10:50 pm
Engagement! That’s the new buzzword in email deliverability. ISPs and web based email services want you to engage your subscribers. They want to see action and interaction and they have the mechanisms...
Mobile Email Opens Surge: What You Have to Know and Do 12 Sep 2012 | 03:18 pm
People increasingly open their emails on mobile devices. MarketingCharts mentions research from Knotice, showing that in the first 6 months of this year the share of mobile email opens has risen to 36...
Fireproof List Building Tactics in B2B Marketing 10 Sep 2012 | 10:31 pm
MarketingSherpa recently published a chart, identifying the main list building tactics B2B marketers use. In its B2B marketing benchmark 2011, the company found email turned is the third most importan...
Sharing Personal Data and Information: Email Versus Social Media 10 Sep 2012 | 08:23 pm
According to Experian Marketing Services, young Brits are more open to sharing sensitive personal data with brands across social media platforms. The research shows, however, that most young people pr...
Email is Alive and Well as a Proven Inbound Marketing Channel 10 Sep 2012 | 08:05 pm
Although social (business) media is booming, email is still an important communication channel. Below you can find an infographic by Monetate looking at the conversion rate for email marketing compare...
