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The Four Pillars of B2B Content Strategy 14 Aug 2013 | 04:00 pm
I was approached the other day by one of our clients, the CMO of a technology firm who asked me my thoughts on his company’s content strategy. The CMO said, “We have a lot of smart people who develop ...
What B2B Marketers Need to Know About Facebook News Feed Changes 7 Aug 2013 | 04:00 pm
Facebook provided new insight into their news feed algorithm, as well as announced a subtle change to its functionality. This is critical information for B2B marketers who use Facebook to connect with...
Make Your B2B Social Media Headlines Compelling and Clickable 24 Jul 2013 | 04:00 pm
Every B2B company wants their social media posts read, clicked and shared. These are not just tweets, Facebook posts and LinkedIn updates, but the blog posts, ebooks and webinar offers they lead to. A...
Topsy Turvy: The Shifting Relationship Between B2B Marketing and B2B Sales 8 Jul 2013 | 04:00 pm
We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort when we’ve exhausted the supp...
Daily Social Media Usage Includes B2B Customers and Prospects 2 Jul 2013 | 04:00 pm
Many B2B companies complain that their customers and prospects don’t use social media. According to the growing stats, 40% of the world uses a social media site every day. And your B2B customers and p...
Even B2B Marketers Need to Follow these Internet Trends 25 Jun 2013 | 04:00 pm
Many B2B marketers don’t view themselves as cutting edge in the marketing world. They don’t always keep up with the latest trends in digital marketing and social media. And even when they do, there is...
Create an Unfair Advantage in B2B Social Media with Competitive Intelligence 3 Jun 2013 | 04:00 pm
As B2B companies reach new levels of maturity in their social media marketing, the savvy ones recognize the golden opportunity available to them by studying what their key competitors are doing throug...
Create an Unfair Advantage in B2B Social Media with Competitive Intelligence 3 Jun 2013 | 04:00 pm
As B2B companies reach new levels of maturity in their social media marketing, the savvy ones recognize the golden opportunity available to them by studying what their key competitors are doing throug...
10 Ideas to Make Boring B2B Social Media Posts Captivating 1 May 2013 | 04:20 pm
Many B2B marketers are still trying to figure out social media for their companies. Years of product marketing driven writing, or content as we now call it, has honed their skills on features-based ma...
10 Ideas to Make Boring B2B Social Media Posts Captivating 1 May 2013 | 04:20 pm
Many B2B marketers are still trying to figure out social media for their companies. Years of product marketing driven writing, or content as we now call it, has honed their skills on features-based ma...
