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Top 10 Pitfalls of Software Globalization And How to Avoid Them 21 Mar 2013 | 09:35 pm
Many enterprise applications do not provide all the languages that businesses require to support employees, partners and customers. Depending on the language and software application, localization can...
Achieving Success In A Narrow Niche: How Bockyn Software's CEO Built a Business on Parks & Rec 26 Feb 2013 | 09:47 pm
Mike Bocker spends his professional time on the ball field, at least metaphorically. As CEO of Bockyn Software he serves a highly specialized niche: The parks and recreations departments of various mu...
Developer LogiXML Makes "Chocolate Cake" Video, Software Shoppers Gobble It Up 30 Oct 2012 | 08:25 pm
When a software company does something new and different in its marketing, we take notice. When that something is fun, all the better. LogiXML , a business intelligence company based in McLean, Va., s...
Is Your Software Stuck in Transit? Electric Cloud Aims to Fast-Track Release Cycles 16 Oct 2012 | 10:17 pm
Electric Cloud is a software developer in the DevOps space -- meaning, the company's technology automates and accelerates software application development and delivery. Customers (build-test-release-d...
Desk.com Sells for $80 Million Just 11 Months After Product Release; Founder Tells How 2 Oct 2012 | 02:39 am
Alex Bard is a software entrepreneur who has been part of the founding team of four internet start ups, including eShare Technologies (1996-1999), eAssist Global Solutions (1999-2004), Goowy Media (20...
Up Against Google, Dropbox, et. al., Software Startup SurDoc Carves a Successful Niche - Here's How 4 Sep 2012 | 09:10 pm
At the tail end of 2011, Menlo Park, Calif.-based developer SurDoc landed $4 million in venture capital from IDG Ventures to help fund the launch of its cloud storage software. A few months later, Goo...
How to Build Buzz + Community, Courtesy of Software Superstar Wave Accounting 21 Aug 2012 | 02:59 am
For Toronto-based developer Wave Accounting , investors and customers have been rolling in like -- pardon the pun -- a well-controlled tsunami. In June 2011, Wave Accounting got $1.5 million in a seed...
How to Build a "Rain Machine" for Software Sales in 7 Steps 8 Aug 2012 | 02:20 am
We recently stumbled across a great presentation from Ben Bradley, a software marketing veteran and the founder of the boutique agency MaconRaine , based in Aurora, Ill. Why is it so great? Because it...
Software Startup Immersive Labs Takes Cue from "Minority Report," Rakes in $1 Million from Believers; Here's How 24 Jul 2012 | 02:35 am
Here's yet another TechStars alumnus on its way to software fame: New York-based Immersive Labs has now raised more than $1 million from a combination of VCs and angels. Founded in 2010 by CEO Jason S...
GoChime, a TechStars Software Standout, Lines Up Angels & Mentors; How You Can Do the Same 4 Jul 2012 | 12:56 am
Last December, GoChime , a graduate of the 2011 TechStars Seattle program, pulled in $630,000 from assorted angel investors . Co-founded by Josh Emert, Austin Evarts, and Matt Walters, New York City-b...
