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Better ways to say: engagement, touches and moments of truth 15 Aug 2013 | 06:38 pm
Let me pick on Brian Solis and his flock of digital gurus who love communicating in their own dialect. This week he wrote: “Engagement symbolizes the touches that occur in various moments of truth.” ...
Advertise to monetize your blog 12 Aug 2013 | 06:20 pm
by Megan Totka Although anyone can have a blog, few make a profit from it. Often that’s not the point. If you are a local retailer and your income comes from selling your products in a store front, ...
How to survive and thrive on approvals 30 Jul 2013 | 05:27 am
When I first started to work, as a reporter at a daily newspaper, my editor would, grrrrrrrr, edit my precious writing. How dare he! Sometimes I would rush to the washroom, bang my fist or shed a few...
7 sales sizzlers for seniors 10 Jul 2013 | 07:56 pm
Today I’m advising small business owners on how to sell to people older than 50.
Open letter to a spammer 5 Jul 2013 | 05:28 pm
Dear Chloe I wanted to reply so you’d stop pestering me with emails, but I realize that might only confirm my email and lead to more spam. Plus I’d like to talk back to the rest of the pretend-SEO (...
Twitter makes me feel like a twit 27 Jun 2013 | 08:23 pm
Bruce Springsteen once lamented about having “57 channels and nothing to watch.” Some days when I’m on Twitter, I feel the same way. Many of my tweets come from email subscriptions. But I would like ...
Three ways to find new topics for your business blog 27 Jun 2013 | 01:02 am
By Megan Totka Even the best writers can suffer from writer’s block every once in a while. It’s not always easy. So here’s some help– three great ways to find an idea for your next business post: 1....
I’ve got mail 19 Jun 2013 | 08:25 pm
Email has been a comfortable part of my life for more than 15 years. I exchange questions and documents with clients, learn from experts, keep up with my friends and update my brother on our aging dad...
How to click with your wealthiest, most overlooked market segment 6 Jun 2013 | 05:00 pm
Some days I think marketers have forgotten that many people older than 50 have way more money than those in the younger demographic. Consider the example of tablet computers. Many seniors love their t...
Quick clips can connect you to customers 4 Jun 2013 | 03:57 pm
By Megan Totka How can busy people get their face in front of customers? Video. Customers want to see who is running the businesses. But you can’t constantly stay in the store or hand-deliver products...
