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Interest In Digital Advertising Reaches an All-Time High As TV Slows To Three-Year Low, New STRATA S 24 Aug 2013 | 01:56 am
Originally appearing in Bulldog Reporter August 21, 2013 Focus on television advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to the...
Media Buyers Favor TV, But Digital, Video On Rise 22 Aug 2013 | 06:22 pm
Originally appearing 8/21/13 on MediaPost MediaDailyNews, by Wayne FriedmanTV is still the most popular advertising tool for media buyers—but at its lowest level in three years, according to a new sur...
SURVEY - INTEREST IN DIGITAL ADVERTISING REACHES ALL-TIME HIGH AS TV SLOWS TO THREE-YEAR LOW 20 Aug 2013 | 09:52 pm
—Digital Spending Fueled by Online Video, Social and Online Radio—CHICAGO (August 20, 2013) – Focus on television advertising has hit a three-year low as the gap between TV and digital narrowed to its...
STRATA’s Shelton Outlines the Changing Face of Advertising on Bloomberg Radio 15 Aug 2013 | 08:35 pm
STRATA President/CEO John Shelton talking about quarterly survey and Omnicom/Publicis merger on Bloomberg Radio.
Video Blog: STRATA Survey - Ad Economy will Finish the Year Strong 16 Jul 2013 | 07:43 pm
STRATA President/CEO John Shelton reveals what the STRATA survey says about the advertising economy heading into the third and fourth quarters of the year and even into 2014…
Video Blog: The Big Audio - Video Change 24 Jun 2013 | 06:36 pm
The way the advertising industry buys and sells media is going to change. STRATA President/CEO John Shelton talks about this big shift in our latest Video Blog:
MEDIA BUYERS SEE 2013 AS GROWTH YEAR 13 Jun 2013 | 07:46 pm
MANY ADDING STAFF THIS YEAR Originally appearing in CableSpots on May 31, 2013 Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of ...
STRATA Survey: New Challenges Emerge As Advertising Economy Strengthens - Q1 2013 4 Jun 2013 | 12:12 am
Changes in Social Media Utilization and ROI Questions LingerOriginally appearing in Yahoo! Finance on Wed, May 29, 2013 CHICAGO, May 29, 2013 /PRNewswire/—Media buying agencies are experiencing major ...
STRATA Survey: New Challenges Emerge As Advertising Economy Strengthens In 2013 - Q1 3 Jun 2013 | 10:24 pm
Originally appearing on Bloomberg on May 29, 2013CHICAGO, May 29, 2013— Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the ye...
STRATA Survey: New Challenges Emerge As Advertising Economy Strengthens In Q1-13 3 Jun 2013 | 10:14 pm
Changes in Social Media Utilization and ROI Questions Linger Originally appearing on Boston.com May 29, 2013 CHICAGO, May 29, 2013 /PRNewswire/—Media buying agencies are experiencing major business gr...
