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Google Analytics Goal Configuration & Measurement 23 Aug 2013 | 12:40 am
It is always surprising to me how many companies I come across that do not have goals configured in Google Analytics. Even if you’re measuring an ecommerce business in analytics, there is still so man...
Authorship Update: Intelligent Authorship Attribution 20 Aug 2013 | 11:20 am
Google’s getting smarter! Google is getting smarter or, what is most likely the case, they’re showing off how smart they are a little more than before. I’ve written about Google Authorship and Author...
5 Essential Tools for SEO Success 13 Aug 2013 | 06:53 pm
SEO is an industry jam packed with tools that analyze, assess, and explore different elements of a website’s on and off site optimization. While there are countless automation programs available that ...
Google Tag Manager Cheat Sheet 9 Aug 2013 | 02:01 am
We’re starting to do more and more Google Tag Manager (GTM) implementations, and I am huge fan of helpful cheat sheets, so the pairing of a cheat sheet and Google Tag Manager seem inevitable. I spend ...
6 Steps to Prepare Your PPC Campaign for the Holidays 6 Aug 2013 | 05:47 pm
It’s officially August, which means the Holiday season is upon us. Well, not quite, but there’s no time like the present to start planning. With another season of projected double-digit growth for eCo...
Google & Ecommerce: What To Expect for the Rest of 2013 3 Aug 2013 | 01:02 am
In the first half of 2013, Google has acquired 16 new companies. Among those deals are some ecommerce giants, social apps, and small startups. Google’s primary source of revenue comes from advertising...
2013 Apparel Industry Holiday Season Ecommerce Expectations 31 Jul 2013 | 11:25 pm
In January we released our first Apparel Industry Holiday Ecommerce Report for the 2012 shopping season. We were able to generate a lot of interesting data and findings on shopper behavior, and we exp...
Can’t keep up with all the changes in Google Analytics? Here’s an update! 26 Jul 2013 | 05:02 pm
Changes in Google Analytics have been much more regular lately with a number of key rollouts over the last few months. Sometimes all these changes are hard to keep up with, so I wanted to provide a re...
4 Reasons to NOT Put A Twitter Handle in Your Title Tag 24 Jul 2013 | 03:34 am
Thinking about updating your blog post template to include your Twitter handle in your title tag? Before you do, let me tell you why you shouldn’t. The other week, a post on WP Engine really got my a...
7 Sizzling Summer Social Media Updates You Should Know About 19 Jul 2013 | 06:00 pm
As we all very well know, the digital landscape is always changing. Social media is certainly no exception, in fact, it seems social media may be the discipline of digital marketing that changes the m...
