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Quick Ways To Boost AdWords CTR 20 Aug 2012 | 11:09 pm
Higher click through rates have very positive effects such as a boost in quality score which means the cost per click reduces and advert positions improve so it’s worth trying to boost the quality sco...
Device Parting – Device Use Varies By Time Of Day 15 Aug 2012 | 09:09 pm
Device Parting – Device Use Varies By Time Of Day so shouldn’t your PPC too? It’s been long established that certain products and services convert better at different times of they day (or night). Man...
Broad Match – Too Broad For Most 8 Aug 2012 | 08:33 am
We get access to new accounts on a daily basis as we offer a free AdWords ‘health check’ audit on accounts where we take a look and make suggestions as to what would improve the performance. Sometimes...
There Is No Spoon – Negative Keywords 2 Aug 2012 | 06:56 pm
Just like in the Matrix movie sometimes to make something work you have to focus on what isn’t there more than what is there, so just like Neo bends the spoon by imagining there is no spoon negative k...
SEO Is Dead(ish) – Under 15% Exposure Ahoy 2 Aug 2012 | 01:55 am
Off the back of recent Google “Penguin” updates the SEO community is in a bit of a mess, what previously worked to get and keep sites ranking high on the organic SEO listings now doesn’t work as effec...
Help My PPC Account has been suspended 25 Jul 2012 | 11:43 pm
Help My PPC Account has been suspended Google want quality search results for their users, this has led to numerous updates which have affected a lot of sites in the natural results, but we have also...
Quality Score Now By Device Type 19 Jul 2012 | 12:27 am
Factors affecting the AdWords quality score have been pretty consistent over the last few years with the exception of the two main changes of the user interface overhaul in April 2012 and the landing ...
Google Third Party Compliance Policy 29 Jun 2012 | 07:58 pm
Finally Google have taken steps to raise awareness of what you should be able to expect as a minimum when working with a third party PPC management agency like ourselves. Several times each week we s...
Scrap Car PPC – The First 30 Days 28 Jun 2012 | 06:44 pm
Following on from our recent niche PPC management client in rare earth metals, we continue on the metal theme with another niche client who specialises in recycling cars that nobody wants. Scrapping a...
Rare Earth Metals PPC – First 30 Days 26 Jun 2012 | 09:20 pm
At Targeted Media we are used to dealing with all manner of clients from small ‘one man bands’ to blue chip corporations, we’ve worked across a vast array of sectors over the last decade from menopaus...
