Theblickblog - theblickblog.co.uk - The Marketing Gym
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Lights, Camera Action! – How to deliver a great video performance 12 Aug 2013 | 01:25 pm
This week I was invited by The Institute of Directors in Pall Mall, London to film a series of marketing videos as part of a new website for members. It was a thoroughly enjoyable experience and we m...
Four Top Tips on How to Convert More Warm Prospects into Clients 14 Jul 2013 | 01:51 pm
Attracting warm leads, those folk interested in buying your products and services, is certainly not to be sniffed at. But converting as many as possible of those warm leads is vital. As I spend a hug...
Why I disagree with these 4 mad marketing statements 13 Jun 2013 | 04:06 pm
In the last few months I’ve read snippets of marketing advice that in my view are nonsense. So, I’d like to set the record straight in this blog by responding to 4 of the most ridiculous things I’ve r...
Sleepless night and a surly service 19 May 2013 | 01:11 pm
A few weeks ago I arrived at the Travelodge in Bristol at 10:10 PM after a four-hour journey. Check-in was efficient and within minutes I was in my room. I had requested a quiet room and so I was al...
A kitchen sink drama 14 Apr 2013 | 07:06 pm
When my in-laws decided to replace their kitchen with a not insignificant budget, they chose to shop local in the belief that they would benefit from an attentive and reliable service and would be sup...
Ignore hot prospects at your peril 13 Mar 2013 | 02:29 pm
A potential customer has decided to contact you. They’ve been reading your tweets, googling your name, checking you out by speaking to your existing customers and are interested in doing business with...
How you can put your prices up without losing customers 18 Feb 2013 | 04:56 pm
There comes the day when you realise that your expertise and experience is worth far more than you are currently charging. Or perhaps you’ve absorbed so many increased costs in a bid to remain competi...
Your simple, yet powerful, 7 step Marketing Plan 15 Jan 2013 | 04:00 pm
I spent a day with one of my readers recently who confessed he had wasted thousands of pounds on direct mail. After we had spoken for just 15 minutes it became clear to me that had he put in place a s...
12 reasons why you are unfollowed on twitter 26 Nov 2012 | 01:14 am
It can be baffling trying to figure out why one or more of your followers unfollow you. There could be many reasons. Here are 12 of the most common ones. 1. They were unscrupulous with a dodgy twitte...
How to get your tweets re-tweeted – 10 top tips 14 Oct 2012 | 01:54 pm
It is tempting to judge your “success” on social media by the number and regularity of your outpourings, however the quantity of tweets is not the determinant of your success on social media. One easy...
