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Siri, Why Don’t You Speak Spanish? 17 May 2012 | 07:12 am
By: Kunur Patel, Laurel Wentz Published: May 16, 2012 Even though Siri was born in California, a state where more than one-third of the population is Hispanic or Latino, Apple’s voice-activated perso...
Don’t Sell to Me! Hispanics Buy Brands that Empower Their Cultural Relevancy 16 May 2012 | 05:09 am
By Glenn Llopis. There is a growing necessity for brand marketers to provide culturally relevant content and messaging that specifically targets US Hispanics. In fact, Nielsen’s recent study, The H...
Univision’s Upfront Pitch: You Want Hispanics? You Need Us 15 May 2012 | 07:32 am
By Steve McClellan, May 11, 2012, Univision unveiled a multiplatform upfront strategy Friday that includes more than a dozen new prime-time programs across its terrestrial networks in addition to a n...
Advertisers Moving Away from Spanish Ads, More Effort to Lure Bilingual Latinos 8 May 2012 | 06:56 am
Advertising directed at the Hispanic community in the United States is moving away from ads in Spanish to focus more on potential consumers who are bilingual but who are preserving cultural elements t...
Nielsen to Marketers: Hispanics Won’t Stop and Melt for You 3 May 2012 | 06:12 am
By Giovanni Rodriguez. Add Nielsen to the list of many organizations that have now studied, sliced, and dissected the new Hispanic market. But this study, released earlier in the month, has given us ...
Will Ad Agencies Become Irrelevant In The Emerging Multicultural Society? 4 Apr 2012 | 06:46 am
By Avi Dan,— Forbes As ad agency honchos descended on LA Last week for their annual convention, the executives would have benefited from a short ride to Hollywood Boulevard, home of the Kodak Theatre...
TV Bebé Boom Univision and Telemundo still dominate Hispanic TV, but a rash of start-up channels is about to make things a lot noisier. 28 Mar 2012 | 10:05 am
By Sam Thielman— Adweek Hispanic marketing 2012 Call it the Hispanic TV baby boom. For decades, the biggest player in the game has been Univision, and while that’s not going to change anytime soon, d...
The Best of Both Worlds Hispanic millennials embrace their bicultural birthright 20 Mar 2012 | 10:59 am
By Stuart Feil — Adweek Hispanic marketing 2012 The common road to acculturation calls for the native-born children of recent immigrants to rebuff the language and traditions of their parents in favo...
The Truth About Hispanic Consumers Myth vs. Reality 15 Mar 2012 | 05:17 am
By Jeff Koyen — Adweek Hispanic marketing 2012 It’s a simple statistic that illustrates a great deal about the influence of Hispanics on American culture. In the 2010 U.S. Census, one in six American...
Inside the Framework — and Fallout — Behind New Coke 4 May 2011 | 05:49 am
By: Natalie Zmuda Sergio Zyman, the charismatic former chief marketer of Coca-Cola, was behind some of the company’s most successful advertising — “Coke Is It!” and “Always Coca-Cola” — and his ten...
