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Should a Millennial Run Your Social Media Program? 16 Oct 2012 | 06:05 pm
Who is the best person to manage your day-to-day social media content? Many small businesses turn the responsibility over to someone on the team who is young and hip, roughly between the ages of 18 to...
Do You Have an Agile Online Marketing Plan? 15 Oct 2012 | 12:03 am
If you’ve paid any attention to the changes within the marketing world, especially online, you’ve seen ongoing stories of new and emerging social media networks and new and updated search engine algor...
Facebook Fan Pages vs. Branding Sites 29 Sep 2012 | 03:11 am
The population in the virtual nation of Facebook is approaching the 1 billion mark. Even with some recent news where Facebook admitted that some of these profiles were fake there still is a sizeable p...
6 Sources for Creating a Consistent Flow of Marketing Content 21 Sep 2012 | 10:14 pm
Frequency and consistency are keys to creating successful marketing campaigns. If you want the market to get to know you, you have to “touch” them regularly with quality content. This can be very diff...
5 Facebook Stats You Probably Didn’t Know About Marketing Your Business 13 Sep 2012 | 10:30 pm
Sure, Facebook is the king of the social media hill now, but just a few years ago, many business owners thought it was another fad for business use. Do you still feel the same way? Let’s take a look a...
Market Research: 5 Tempting Traps to Avoid 8 Sep 2012 | 12:52 am
Let’s say you’re launching a new business or your current model is struggling. You need ideas for attracting ideal customers and turning your investment into income. You make the wise decision to perf...
Website Navigation: Lost and Found 31 Aug 2012 | 11:33 pm
The elements of your website navigation can either create a user-friendly experience for your site’s visitors to easily find their way or create a maze of frustration that will equally make it easy fo...
Can You Manage Your SEO In-House? 22 Aug 2012 | 08:53 pm
It’s common for solopreneurs to look for ways to keep their expenses down and their profits up. And so they often manage various business responsibilities on their own. As a result, they try to tackle...
What Does Your Content Marketing Say About Your Online Brand? 15 Aug 2012 | 08:29 pm
When you build your brand online, you’re taking a targeted audience on a journey from “awareness” to “purpose”. You’re looking for ways to grab their attention and inspire them to take a specific acti...
3 Questions for Maximum Engagement on Facebook 9 Aug 2012 | 11:56 pm
While many small businesses set their primary goal as getting followers on their Facebook fan page, the true success comes from “engagement”. Sure, the more people you have to broadcast your posts to,...
