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Is Your Ideal Client Trying to Tell You Something? 2 Aug 2013 | 02:27 am
Last month in the Digital Dining Room we focused on Market Research. Specifically, how the heck do you find out what your Ideal Client is ready and willing to pay for? Because there’s a difference b...
Word Chef Confessions: I’m Afraid You’ll Find Out I’m a Marketing Fraud 30 Jul 2013 | 07:19 pm
There, I said it. One of my deepest fears laid out for the whole world to see: I’m not really who you think I am. Mostly — like 99% of the time — I’m actually pretty confident. I know that I know my ...
The Goldlilocks Zone: How Many Times Should You Share Your Offer? 24 Jul 2013 | 05:49 am
Julia leaned back in her chair and watched her laptop power-up. Coffee. It was 5:42 in the morning. And coffee was about the only coherent thought she could muster. She opened her Google calendar. ...
The Great Book Sale 8 Jul 2013 | 06:17 pm
For those of you NOT cyber-stalking me on Facebook, the big news is that I’m moving to Portland at the end of this month. (More on that in a future blog post.) For now, that means it’s time to downsi...
Hall of Fame: Loran Hills of Loran’s Heart 5 Jul 2013 | 08:05 pm
Loran and I first connected here over a comment on one of my posts. (At least that’s how I remember it.) And ever since, we’ve been talking and sharing and getting to know each other more and more. On...
6 Ways to Spice Up Your Copy Writing and Sell Without Even a Dash of Hype 3 Jul 2013 | 11:34 pm
This is a guest post by Marcia Yudkin If you hate screaming headlines, exaggerations and a hard sell, you may find it hard to know how to write copy that presents you and your offerings in an interes...
How to Stand Out from the Crowd and Build Something that Matters 3 Jul 2013 | 12:14 am
I have news for you. I’m not Brian Clark. I don’t have his name recognition or his mad copy writing skillz. I’m also not Danielle LaPorte or Marie Forleo or even Danny Iny. Nor am I looking for Wor...
After the Sale: How to Keep Your Client Relationships Strong 25 Jun 2013 | 07:22 pm
I’m a marketer, so naturally I believe that everything we do in our business is marketing (aka relationship building and communication). As a solo biz owner, you’ve already got a bazillion things on ...
Case Study: How to Conquer the Blank Page and Write Better Sales Copy 25 Jun 2013 | 12:01 am
Writing copy for your website or other marketing materials isn’t always easy. And unless you’re a professional copy writer (and sometimes even when you are), the blank screen of your computer can fee...
Copy Writing that Sells: The Starter Recipe 24 Jun 2013 | 11:58 pm
This post was originally published on WPProBusiness.com During the Gold Rush, the Boudin family, well known master Bakers from France, came to the San Francisco area. They discovered that the sourdou...
