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Remarketing 2012: Bigger, Better, Faster, More 12 Nov 2012 | 11:52 am
Posted in Blog Elaborating further on Lauren’s excellent blog post about the changes that have come to Google AdWords’ Remarketing feature, I would like to take the time to explain the possibilities ...
Compare Dates Comes to Google AdWords 19 Oct 2012 | 12:43 pm
Posted in Blog As an online marketer it is essential to be able to easily compare your data between two date ranges. Knowing if your campaign experiment or test has improved results or not and having...
Welcoming Google Tag Manager 4 Oct 2012 | 07:39 pm
Posted in Blog This is really just an extension from a previous article published on these pages, Container Tags Can Save You Time and Resources. Google has officially launched Tag Manager, a one-sto...
YouTube TrueView Ads [Study] 6 Sep 2012 | 07:42 pm
Posted in Blog YouTube TrueView video ads offer a pricing model that is based on user engagement, only paying for interest viewers. This creates a win-win scenario for both advertiser and YouTube use...
Recent Changes to Remarketing 30 Aug 2012 | 02:18 pm
Posted in Blog Remarketing is a very useful AdWords tool for targeting users who have already been your site but did not complete the desired action (eg. A newsletter sign up or a product purchase). ...
State of Mobile in Africa 26 Jul 2012 | 03:54 pm
Some holistic perspective on the state of mobile in Africa, mobile’s development into 2012 and just how massive mobile internet access in Africa is, here are some facts from the video: Africa is just...
Container Tags Can Save Time and Resources 11 Jul 2012 | 09:54 pm
It is a well-known issue for digital advertising agencies and expert PPC and analytics agencies in particular – tracking and tagging the right events and conversions on a client’s site by implementing...
AdWords Labels Allows You To Customize Your Data 15 Jun 2012 | 04:08 pm
AdWords labels is a nifty new feature allowing you to organise your account’s keywords, ads, ad groups and campaigns into your own custom groupings. This allows you to quickly filter and report on the...
Toyota Launch Etios – Smile TVC 5 Jun 2012 | 05:24 pm
The new Toyota Etios has arrived in South Africa. Much like the smiling grille of the car, the campaign is centered around being “here to make you smile” and incentivises people to share fun content t...
TrueView Video Ads Bring AdWords and YouTube Together 4 May 2012 | 11:43 pm
In the attempt to get more small and medium AdWords advertisers to try video and to simultaneously expand and improve the targeting options on YouTube and the Google Display Network (GDN), Google vide...
