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Customer Services Win Out with Marketing to Women 27 Aug 2013 | 11:00 am
0 0 1 279 1595 Zoo in a Jungle Marketing 13 3 1871 14.0 Normal 0 false false false EN-US JA X-NONE Customer service is a given now in any retail situation. Companies that say, "what makes the differ...
Get Her to Give Up Perfection and ‘Buy Now!’ 20 Aug 2013 | 11:00 am
0 0 1 362 2066 Zoo in a Jungle Marketing 17 4 2424 14.0 Normal 0 false false false EN-US JA X-NONE For Women, Marketing Incentives Can Be More than Just Discounts Traditionally, the role of incenti...
Boomer Women Word of Mouth: The Marketing Mega Multiplier 13 Aug 2013 | 11:00 am
Word of mouth, this media vehicle unto itself, becomes even more important for Boomers for two reasons. First, Boomer women have had a lot more experience in life, with shopping, buying, using and ...
Beware the ‘One False Note’ when Marketing to Boomer Women 6 Aug 2013 | 11:00 am
0 0 1 223 1276 Zoo in a Jungle Marketing 10 2 1497 14.0 Normal 0 false false false EN-US JA X-NONE When marketing to Boomer women, brands need to be authentic and realistically portray the Boomer wo...
Boomer Women Laugh Out Loud 30 Jul 2013 | 11:00 am
0 0 1 380 2170 Zoo in a Jungle Marketing 18 5 2545 14.0 Normal 0 false false false EN-US JA X-NONE Humor Helps Her Handle Life's Hurdles and Helps Your Brand Connect with Her Boomer women use humor...
Tell Me a Story: Marketing to Boomer Women Through Storytelling 23 Jul 2013 | 11:00 am
0 0 1 353 2013 Zoo in a Jungle Marketing 16 4 2362 14.0 Normal 0 false false false EN-US JA X-NONE When marketing to women of all ages, weaving a story can be very effective. This technique is espec...
Marketing to Which Women? Customizing Your Marketing for Boomer Women 16 Jul 2013 | 11:00 am
0 0 1 249 1422 Zoo in a Jungle Marketing 11 3 1668 14.0 Normal 0 false false false EN-US JA X-NONE The term "Marketing to women" is misleading. There are many different segments of women (possibly a...
Women Want it All. Can Your Brand Give it to Them? 9 Jul 2013 | 11:00 am
0 0 1 293 1672 Zoo in a Jungle Marketing 13 3 1962 14.0 Normal 0 false false false EN-US JA X-NONE I've said it before (and will say it again): if your brand is successful with women and meets their...
Milestone Marketing to Boomer Women 2 Jul 2013 | 11:00 am
0 0 1 271 1549 Zoo in a Jungle Marketing 12 3 1817 14.0 Normal 0 false false false EN-US JA X-NONE Milestone marketing is the practice of focusing on major changes in customers' lives and developing...
9 Key Differences Between Men and Women That Affect Your Marketing Approach 25 Jun 2013 | 11:00 am
0 0 1 608 3472 Zoo in a Jungle Marketing 28 8 4072 14.0 Normal 0 false false false EN-US JA X-NONE These nine key gender differences should affect your marketing approach to both men and women. (Jus...