The Language of Advertising 17 Mar 2013 | 10:07 pm

I did a slot on BBC1's prime time evening magazine The One Show last week, talking about the language of advertising to polymath Gyles Brandreth. Once I have a file of the slot I will upload it, but u...

Clients who invest in themselves 28 Jan 2013 | 05:16 am

I have a client who are a dental laboratory. That means they make the crowns and bridges that dentists fit. A few months ago they asked me if I'd write their entry submission to the first ever staging...

So... how does social media work for business again? 21 Jan 2013 | 09:47 pm

Hootsuite's great. (Though my social media colleague tells me she thinks it's not as great as I think it is... and she knows more than I do.) They made this to help people who don't understand to see ...

Why The Fold Is A Myth 30 Dec 2012 | 02:56 pm

Always good to see nonsense myth debunked. The writer's conclusion is simply common sense though borne out here by some statistics: people respond to a call to action when you've given them a compelli...

Dumb Ways to Die 23 Nov 2012 | 07:58 pm

How many ways would there have been to do this message that would have made it unwatchable or, if you watched it, unmemorable. Great work, Aussie people.

Helping the market 'get' a unique offer 11 Nov 2012 | 10:54 pm

I spent a fascinating day yesterday with Stephen Sutherland, Lead Invester of Isaco. Isaco run a remarkable business model, in which private investors using ISAs or SIPPs as wrappers for funds can sub...

Brown's Job - In case you've never read it 3 Nov 2012 | 09:20 pm

It's about 30 years since my then boss first showed me this flawless piece of copywriting. It's now 92 years old, written for the BBD&O ad agency in New york as a house ad, by a man named F R...

Lindsey Redding (1960 - 2012) - Rest In Peace 31 Oct 2012 | 09:08 pm

My friend, former co-art student, first art director, ex flatmate and chap who was kind enough to invite me to be Best Man at his wedding, Lindsey Redding, died today. He had lived in New Zealand with...

Infographics. They never lie... do they? 25 Oct 2012 | 06:50 pm

Facing up to Facebook buttons 2 Aug 2012 | 07:21 pm

If you've still not got around to installing a Facebook button on your webiste, think for a second before you simply ask your developer to "give me a Facebook button". Because it's a bit more complica...