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36 Quick Tips And Examples Of Great Content Marketing 20 Aug 2013 | 11:41 am
Last week a wonderful piece of curated content marketing advice from 36 experts was published in advance of the largest global event dedicated to content marketing – Content Marketing World (CMW) in C...
How To Position A Product Like Don Draper 14 Aug 2013 | 07:37 am
The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone who can figure out a good marketing strategy for a product ...
How To Write An Open Letter Like Jeff Bezos 7 Aug 2013 | 12:38 am
The open letter is an art form that not enough companies have learned to use effectively. This morning after the announcement that The Washington Post would be taken over by Amazon – one of the first...
7 Ways To Get Marketing Agencies To Work Together In a Mega-Agency World 29 Jul 2013 | 08:08 am
Today two of the biggest communications holding companies, Omnicom and Publicis, announced they will be merging to form the world’s largest advertising company. For anyone familiar with the common in-...
3 Strategic Ways To Use Hashtags For Marketing 23 Jul 2013 | 03:22 am
In 2009 a candy brand launched a campaign that would scare marketers off from using Twitter for years. Skittles decided to tap into the growing popularity of Twitter and engage their youth audience w...
7 Tips To Win A Business Competition Or Pitch Contest 15 Jul 2013 | 10:51 pm
There’s a few things they don’t tell you about being on The Shark Tank. One of them is that every pitch on the popular reality business TV show starts with a silent 10 second staring contest. I spent...
Content Curation: How To Use Content Marketing Without Being A Creator 12 Jul 2013 | 12:19 am
There is a creation myth that we often hear when it comes to content marketing. It tells us that in order to provide value with the content we produce, we need to create answers to questions. We need ...
Domino’s Proves You Can Simultaneously Have Great Advertising And Bad Marketing 5 Jul 2013 | 08:06 pm
Great advertising appeals to emotions. In the world of marketing pizza, this usually leads to some new “innovation” in pizza making that might induce cravings and cause people at home to pick up the p...
Why Great Brands Don’t Have Obvious Answers 2 Jul 2013 | 06:56 pm
What problem are you solving? It’s one of the most basic and fundamental questions in business … and one that most brands believe they need to be able to answer. The best ideas solve problems, right?...
What 5 Fake Ads Can Teach You About Great Marketing 24 Jun 2013 | 08:16 pm
Sometimes clients don’t buy great ideas. And sometimes creative people have great marketing ideas for brands they don’t work on. I have thought for years that the greatest marketing idea for Crayola w...
