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What is content marketing, anyway? 23 Aug 2013 | 10:19 pm
I am probably asked this question every few weeks: “What is content marketing, anyway?” So I created this quick slide show to explain. What is content marketing? A quick introduction from Trafalgar C...
Editing and sound transform funny into frightening 9 Aug 2013 | 10:48 pm
If you’ve ever had doubts about the power of editing and sound, this video will erase them. Imagine taking a funny family-friendly comedy and turning it into a trailer for a psychological thriller. J...
The easiest way to get started with content marketing 6 Aug 2013 | 09:38 pm
Blogging may be your best bet for content marketing. Why? Because your blog can accomplish three things: 1. Create a resource Publishing useful, relevant content on a regular basis builds an importa...
Vocal techniques for podcasters from Stephanie Ciccarelli 24 Jul 2013 | 09:11 pm
It was great fun speaking with Stephanie Ciccarelli, co-author of Voice Acting for Dummies and co-founder of Voices.com, in my latest Trafcom News Podcast. During our conversation, Stephanie shared so...
New workshop! How to succeed at content marketing 23 Jul 2013 | 08:09 pm
I’m delighted to be presenting a workshop under the Silicon Halton banner in September. If you’re in the Greater Toronto Area, please check this out. And can you help spread the word? Thanks. Some...
Why social media without content marketing makes no sense 21 Jul 2013 | 04:47 pm
It happens all the time. A client or prospect will say: “We need to do social media. Can you help us?” I explain that I can certainly help them get started with social media after we discuss their ma...
Opening up the vault to share links with you 17 Jul 2013 | 08:40 pm
I’m an unabashed Seinfeld fan. One of my favourite expressions from the show is “putting something in the vault.” In other words, it’s a secret not be shared, like the fact that your vain friend Jerry...
Should YOU be podcasting? 12 Jul 2013 | 04:44 am
A hot new trend? Veteran podcasters like me are chuckling over the glut of blog posts lately trumpeting podcasting as the “hot new trend.” New? Hardly. For an online tool, podcasting is positively an...
Silicon Halton meetup on content marketing 11 Jul 2013 | 01:59 am
One of the best things about living and working in Halton Region is the presence of Silicon Halton, a grassroots high-tech community focused on technology, community and growth. The volunteers at Sili...
New workshop: Deep Dive into Twitter 6 Jul 2013 | 02:01 am
In the past couple of years I’ve run quite a few social media seminars, particularly my Hands-on Social Media Workshop. I was gratified by the feedback from participants, who told me they felt a lot ...
