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We've Moved! 20 May 2013 | 05:48 pm
Looking for recent posts from the Undertone Blog? Please visit us at our new location: undertone.com/blog.
Responsive Design and the Advertising Industry – On A Collision Course? 16 May 2013 | 06:29 pm
The interactive industry today reminds me of the old Marshall McLuhan maxim - "The Medium Is The Message." Essentially: the way that content is delivered has a huge impact on how the audience receives...
Bridging the Gap Between TV and Digital Video: Possible, But Not Perfect 14 May 2013 | 07:15 pm
Nielsen Online Campaign Ratings (OCR) and comScore’s validated Campaign Essentials™ (vCE) are two campaign measurement tools that have generated a lot of buzz in the marketplace, and rightfully so: ma...
Race to the Top: A Panel Discussion 6 May 2013 | 09:45 pm
On April 24, Undertone hosted an educational panel discussion with top industry leaders to explore the impact of emerging ad units on the digital industry. Is the Internet entering a "dark age" of clu...
Ad:tech Week Observations: Mobile and More 12 Apr 2013 | 05:55 pm
Ad:tech and several other events in San Francisco earlier this week yielded some interesting observations. My take: • Some people still need to be convinced that mobile matters. I had several conve...
In Response to “A Dose of Reality” 5 Apr 2013 | 11:01 pm
Yesterday, MediaPost published a piece by Ari Rosenberg titled "A Dose of Reality." He writes, “It’s official: online advertising is schizophrenic. We are 19 years old and we don’t know who we are.” ...
Undertone Helps MARSI Rebuild Staten Island 29 Mar 2013 | 05:58 pm
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 It’s been five months since Hurricane Sandy hit the US. And while progress has been made in many areas, some of the hardes...
HR Perspective: New Interview Trends 22 Mar 2013 | 07:24 pm
We’ve all heard the saying “Finding a job is a full-time job.” Interviews can be long, tedious and, at times, hard to come by. By the end of the process, you have usually met with more people than yo...
Welcome Corey! 14 Mar 2013 | 07:12 pm
We’re excited to welcome a new addition to our executive team with the arrival of Corey Ferengul as Chief Operating Officer. As COO, Corey leads Undertone’s product, technology, and marketing function...
IAB Leadership Meeting: Three Big Themes 7 Mar 2013 | 12:34 am
Last week, I traveled to Phoenix, AZ for the annual IAB Leadership Meeting, a trip that consisted of three days of learning and networking with 850 peers in the industry on the publisher and ad tech s...
