Visualrevenue - visualrevenue.com
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Introducing Instant Image Testing. Picking the Winners Just Got Easier 30 Apr 2013 | 08:59 pm
Last summer, we launched Instant Headline Testing, a data-driven creativity tool for editors that received huge kudos and positive feedback from the editorial teams that are our customers. Today, we f...
The Newsroom of Tomorrow: What Happens When Editors Have Data 4 Apr 2013 | 09:13 pm
When we arm knowledgeable human editors with more data, they don't race to the lowest common denominator, but rather toward richer, better experiences. Good editors now embrace and devour the data... ...
Data as a complement to human editorial judgment 18 Mar 2013 | 07:38 am
Data as a complement to human editorial judgment is what will enable editorial teams to compete in the audience business. Advertisers have long since and wholeheartedly bought into data, and they are ...
Outbrain acquires Visual Revenue 7 Mar 2013 | 07:50 pm
We are very excited to announce a major step forward for Visual Revenue and our mission to support editors and make them the most powerful force in today’s data-driven newsrooms. Today, we announce th...
Audience & Algorithms: To win, media properties must have a soul. 6 Mar 2013 | 04:40 am
There’s been much debate lately about many of the changing ways of the online publishing business. I like heated debate because it keeps us on our toes, and I like change because I believe change is t...
Announcing The Social Editorial Suite 5 Feb 2013 | 07:00 pm
We have most often espoused the importance of the homepage and other section front pages as vital drivers of audience and views for news properties. They remain, for many, the leading traffic channel,...
TECH: Bayesian Instant Headline Testing 5 Feb 2013 | 05:42 am
The Visual Revenue platform provides a number of great tools that support editors to optimize their front page. Instant Headline Testing is one of those tools. The quality of a story headline greatly ...
The Homepage continues to be the biggest traffic source for News Media 19 Jan 2013 | 06:59 pm
We had a Front Page study published on the Nieman Journalism blog a good year ago, which quite clearly depicted the Front Page as the biggest driver of Article Views. Last night we thought it was time...
The Homepage continues to be the biggest traffic source for News Media 19 Jan 2013 | 06:59 pm
We had a Front Page study published on the Nieman Journalism blog a good year ago, which quite clearly depicted the Front Page as the biggest driver of Article Views. Last night we thought it was time...
LAUNCH: Publisher Dashboard 14 Dec 2012 | 02:00 pm
It is all too often that central teams at large publishers have access to far too much data and not enough insight, having an aggregate view allows them to focus on their day-to-day without getting ca...
