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The Definitive Guide to Engaging Email Marketing 13 Aug 2013 | 11:13 am
If you want to learn how to grow your list, break the rules, and win (in email marketing), then I’d encourage you to buy the book I co-wrote with Jason Falls … The Rebel’s Guide to Email Marketing. [...
Why I’m (STILL) an Advocate For Single Opt-In 8 Aug 2013 | 04:25 am
In a blog post I wrote over 16 months ago, I argued that when it comes to collecting email addresses, single opt-in was THE answer. While many folks agreed with my take, some did not. In fact, one p...
How to Keep Your Email Marketing List So Fresh & So Clean 31 Jul 2013 | 01:29 am
Today’s guest post is brought to you by … Amy Schmittauer According to Amy’s Twitter bio, she is the President of @VlogBoss || Founder of @SavvySexySocial || @YouTube Partner at http://youtube.com/S...
Did Gmail Just Kill Email Marketing? 25 Jul 2013 | 12:36 am
Short answer: No. Longer answer: It’s (waaaay) too early to tell. Even longer answer: Keep reading. Seems like a lot of email marketers are worried about Gmails new inbox changes. If someone wants ...
Finally: A HUMAN Email Subscriber Preferences Page 12 Jul 2013 | 12:57 pm
The secret to email marketing is simple: Send timely, targeted, valuable, HUMAN emails to people who want them. (tweet this) But “human” does not have to be limited to just the actual email marketin...
Best Marketing Advice You’re Not Following 13 Jun 2013 | 01:34 am
Earlier this month, I become part of “Team Digital,” a new initiative by Entrepreneur.com. As the description on the landing page reads: For today’s entrepreneurs, creating an online presence has neve...
Petition to Ban The Phrase “Email Blast”: 5 Years Later 10 Jun 2013 | 10:01 pm
It’s been 5 years – TO THE DAY – that I published Petition to Ban The Phrase “Email Blast” over on the Bronto blog. Since I penned that post on June 10, 2008 … I left Bronto and started as Director of...
Worst. Unsubscribe. Ever. 7 Jun 2013 | 09:55 am
Last month I shared the best unsubscribe ever. This week, I bring you … The worst unsubscribe ever. Can’t see image? View “live” unsubscribe page here. Wow. Wow. Wow. Not the good wow, in this case. H...
How To Tell If An Email Marketing Message Is Spam 28 May 2013 | 10:29 pm
85% of all emails sent are spam. Yup. According to The 2012 Return Path Sender Score™ Benchmark Report (great report!), after reviewing 130 million IP addresses sending nearly 20 trillion emails, they...
Chatting With Dan Sally: LIVE “On Air” Google+ Hangout TUESDAY, 3PM ET 17 May 2013 | 10:07 pm
In the “career” of every blogger, there is one post that stands above all others – one post that for whatever reason has significantly more pageviews than any other post. That day happened for me this...
