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How to Analyze Tweets by Type (for Free!) 22 Jun 2013 | 02:13 am
We’re always on the lookout out for great free social media tools around here, and love testing out new ones–especially if they help us do our job better, which is to help clients get better results f...
3 Reasons Google Carousel Could be Worse for Local Businesses 20 Jun 2013 | 09:48 pm
This week Google rolled out a major change to the appearance of local search results. They’re calling it the “Carousel.” It appears as a black band across the top of your search results that displays...
B2B buyers value whitepapers more than any other type of content. 19 Jun 2013 | 09:40 pm
MediaPost published an interesting study by the CMO Council this week on the types of content that resonates best with B2B companies, in terms of value and trust. Not surprisingly, whitepapers top th...
One Media Buyer’s Opinion of Yahoo’s Patent for Social Influence-Based Advertising 18 Jun 2013 | 07:25 pm
Congratulations to Yahoo! for gaining the patent on social influence-based advertising! Being both a consumer and an online media planner I will openly admit that I hold my privacy dearly. So what d...
Does your mobile site suck? It’s better not to have one at all! 17 Jun 2013 | 09:20 pm
Last week Google announced via the Webmaster Central Blog some new ranking changes it’s making to smartphone search results–that is, the search results you see whenever you perform a Google search on ...
The 7 Most Common SEO Misconceptions 14 Jun 2013 | 06:52 pm
Our firm has been providing SEO services since 1999, so as you might imagine, over the years we’ve had to do a lot of explaining about exactly what SEO (Search Engine Optimization) really is. To make...
The New Google+ Dashboard: More Confusion than Improvement? 13 Jun 2013 | 11:39 pm
As you may have heard, Google recently rolled out a new Dashboard that merges Google Places with Google Plus, aiming to unify and streamline the Google experience for businesses who use various Google...
Renewing Your Content Marketing Commitment 12 Jun 2013 | 09:44 pm
Referring to the column writing and social media participation I do in addition to running my company every day, I often get asked incredulously, “How do you do it all?!” (and it’s a real compliment w...
4 Free Tools to Combat Against Negative SEO 8 Jun 2013 | 01:53 am
The concept and practice of “negative SEO”–using malicious tactics to get a website de-valued in search engine results–is nothing new, but has gained a lot of attention recently due to Google’s failur...
Content Marketing: Why Tractors and the Old Spice Guy Have Something in Common 1 Jun 2013 | 01:54 am
Is “content marketing” the latest buzz term capturing your attention? It’s really nothing new if you consider a bit of history. If you want to dazzle people, in the world of digital marketing these da...
