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Extending Google Analytics with API Integration 27 Aug 2013 | 02:00 pm
Preface This is an introductory article in a series of posts aimed at outlining how Google Analytics can be extended using API Integration to suit complex marketing analysis needs that cannot be met w...
How to calculate the conversion for a non e-commerce website? 20 Aug 2013 | 02:00 pm
Conversion calculation for e-commerce is easy – but what if you are not in e-commerce? In e-commerce those Key Performance Indicators would be: Average Order Value per Customer Average Order Value per...
View-Through Conversion Tracking in Google Analytics 13 Aug 2013 | 02:00 pm
View-through conversion tracking has been a much-debated (and often criticized) way of tracking online performance. Search marketers may not be as familiar, but if you’ve ever run a display campaign, ...
Software patents and the limitations of copyright law 6 Aug 2013 | 02:00 pm
The issue of software patents has recently been highlighted by a proposal to change German patent and copyright law. The proposal recommends preventing computer software being registered as a patent, ...
Social Media and Social Media Metrics: An Interview with Stephen Monaco 30 Jul 2013 | 02:00 pm
This week it’s my pleasure to be joined by Stephen Monaco who is the author of a new book on social media marketing strategy called Insightful Knowledge (you can download a free chapter here). Stephen...
3 Email Marketing Benchmarks and What Social Media Can Teach Us 23 Jul 2013 | 02:00 pm
Recent research by Epsilon suggests that email open rates are going up while email click rates continue to decline. Open rate declines tend to be indicative of people receiving more emails than ever (...
Clouding Computing – Prism, Data Protection and the application of US Laws 16 Jul 2013 | 02:00 pm
SaaS suppliers should be aware of relevant US laws when outsourcing SaaS services (data storage and hosting) to US companies or companies located in the USA. SaaS customers are becoming increasingly c...
The big ‘C’ in corporate content and communications 9 Jul 2013 | 02:00 pm
In my last post on content marketing I ended with these comments: This is the challenge facing organisations looking to create compelling content: how to build sustainable content strategies. To do so...
Website Legal Requirements for UK Suppliers 2 Jul 2013 | 02:00 pm
Legal Requirements for Business Websites in the UK Below, I have set out the main legal requirements (including some optional recommendations) that you should comply with when operating a website in t...
Deploying analytics through a TMS that is last to load? –It can be detrimental to your data 27 Jun 2013 | 02:00 pm
Many companies that purchase a basic tag management system (TMS) end up deploying it way down under on their website pages, right before the closing tag. This practice is purely a defensive move: havi...
