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Learning How To Design 26 May 2013 | 05:05 am
There was an interesting question posted on the Hacker News site earlier today: Dear HN, I am a decent Rails/HTML/JS/iOS/Android/C# programmer. I want to be able to do a project from beginning to end ...
Brand Awareness Doesn’t Always Require A Direct Brand Connection 5 May 2013 | 07:03 am
Building brand awareness is an important component of marketing, particularly if you don’t have a set of effective inbound marketing strategies, such as PPC & SEO. When thinking about strategies and t...
Clear Contrast is Critical To Reduce Confusion 26 Mar 2013 | 12:34 pm
When you’re selling multiple products or products that come in variations, it’s critical to reduce confusion by highlighting the differences between what you’re offering. Gateway is a computer brand t...
PayPal Redesigns It’s Website 21 Jun 2012 | 06:31 pm
PayPal is the 500 lb gorilla in the online payment world. Some people love them. Some hate them. However, one thing almost everyone who visited their site would tell you is that it looked like it was ...
Rogue Martial Arts Redesign 9 May 2012 | 02:34 am
We’ve just completed a website redesign for Rogue Martial Arts, a progressive fighting dojo that focuses on jeet kune do and kali. Their primary objective with this redesign was to increase the overal...
Split Testing May Cause Google to Accidentally Think You’ve Been Compromised 7 May 2012 | 10:20 am
UPDATE: Matt Cutts of Google joined in on the discussion over this article at Hacker News. Looks like a site that was sitting on a sub-domain was indeed hacked and that had triggered the warning. Matt...
Know Your Customers 8 Jan 2012 | 09:09 am
I came across the following joke and though it was pretty funny and communicated the concept of “Know Your Customers” really well by showing what not to do: A disappointed salesman of Coca Cola retur...
How To Run Tests On Just Your Target Audience 11 May 2011 | 09:46 am
I’m a big fan of testing and one tool that I like to use is Visual Website Optimizer (VWO). It allows you to quickly and easily create variations of your pages, split the traffic to these variations a...
Fix Your No-Show Problem 12 Apr 2011 | 02:30 pm
If your time is important to you, you know that no-show appointments with customers and potential customers is costly and frustrating. Even though we know this is a problem, it’s time consuming to con...
Grab Attention Immediately 3 Apr 2011 | 03:28 am
As web designers, we constantly face a challenge that I’d like to discuss here today: how can we grab the attention of visitors coming to our website when in reality, all these visitors are different,...
