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Two cases of job-to-be-done driven design 13 Aug 2013 | 07:12 pm
In doing some reading this morning, came across a couple examples of practitioners with a customer-centric orientation emphasizing the job-to-be-done. They come at it from different angles, but share ...
What do you mean customers don’t know what they want? 28 Feb 2013 | 07:19 pm
If I’d asked customers what they want, they’d have said more convenience and relevance. Look familiar? I’ve riffed on that Henry Ford quote about faster horses, yada, yada. It’s not too far off from w...
Finding opportunities to unseat incumbents 30 Jan 2013 | 07:43 pm
On Quora, this question was asked: Competition: How do you assess the value of a new product or service vs an incumbent’s? Is there a starting set of criteria? eg. price, quantity provided, ease of us...
McDonald’s wins on the fast food jobs-to-be-done that matter 25 Jan 2013 | 11:34 pm
Consumer Edge Insight conducted a survey of consumer perceptions about 20 different fast food restaurants. Specifically, how are they ranked by consumer perceptions on different attributes, such as: G...
A Method for Applying Jobs-to-Be-Done to Product and Service Design 15 Jan 2013 | 07:50 pm
Say you’re designing something new for a product or service. Of course, you have your own ideas for what to do. But, how informed are you really about what is needed? This is a question I faced in thi...
Net Promoter Score is a window into jobs-to-be-done fulfillment 29 Nov 2012 | 07:41 pm
I’m a big advocate for better understanding customer needs, particularly in the jobs-to-be-done form. Companies should spend more time on this, instead of the all-too-common approach of implementing s...
What’s your view on customers’ value to innovation? 27 Jul 2012 | 10:04 pm
More and more, customer-centricity is becoming a thing. As in, an increasingly important philosophy to companies in managing day-to-day and even longer term planning. In comes in different forms: desi...
Tweets Offer Little Value in Understanding Customer Needs 5 Jun 2012 | 01:10 pm
Just did the math to figure out Vi’s college savings. Now: where the fuck am I going to get the required $1,000/month required? — Ryan Wilcox (@rwilcox) May 19, 2012 Social media. A rich source of i...
Jobs-to-be-done’s place in a customer-centric organization 17 May 2012 | 01:08 am
On Twitter, I asked this question: When firms talk about being customer-centric today, what are they actually *doing*? FB page? Reacting to tweets? Sentiment analysis? #scrm — Hutch Carpenter (@bhc3...
Do big companies need a ‘slow development’ movement? 5 May 2012 | 02:06 am
Read this comment by George Ciardi from a discussion about why products fail in the Market Research Group on LinkedIn: While proper research could certainly be part of the blame for the failure of so...
