Wordpress - copybot.wordpress.com - Holly Brockwell
General Information:
Latest News:
Stiff, wooden acting and a disappointing climax: Benefit “Real Men Don’t Fake It” 22 Aug 2013 | 03:45 am
I used to think Benefit was a premium cosmetics brand. At £23.50 for a shallow blusher in cardboard packaging, you’d certainly think so. But it seems they’re determined to prove me wrong with their ne...
Are you breaking Twitter’s new Golden Rule? 7 Aug 2013 | 05:23 pm
There’s one thing that Twitter users have been grumbling about with increasing volume over the last couple of years, and the outcry has just reached deafening levels. But the people committing this Tw...
‘End Marmite Neglect’ – new campaign spoofs animal rescue ads 6 Aug 2013 | 03:29 pm
We’re all familiar with the ‘Love it or hate it’ angle that DDB (and more recently, Adam&EveDDB) use for Marmite ads. But it’s usually the product, not the advertising, that divides opinion. Their ne...
Will bright green shoes get you laid? Crocs “Slip off, slip in” 31 Jul 2013 | 07:58 pm
Here’s the new viral for the infamous Crocs shoes, by Compulsory: I’m conflicted. One the one hand, it’s genuinely funny and will definitely get shared amongst its target audience. On the other, the ...
“Say McDonald’s to end this commercial” 22 Jul 2013 | 06:32 pm
This is an image from a patent Sony filed in 2012: Essentially, an ad for McDonald’s plays before your content, and you can end it early/skip straight to your zombie film by saying “McDonald’s” out l...
The truth about freelance 15 Jul 2013 | 10:24 pm
People often ask me what freelancing is like, how they should go about it, or whether it’s for them. Well, here it is. The naked truth about freelancing in advertising. The good - You meet heaps and...
The one thing non-writers should write every day 11 Jul 2013 | 09:12 pm
When I was a kid, a shopping centre Santa handed over a small package from the ‘girl presents’ pile. It contained an A5 blue book with a cover image of a pond. I was unimpressed until I noticed the lo...
User submissions: they sound like such a good idea… 2 Jul 2013 | 07:33 pm
The theory: “So how are we going to make the campaign social?” “Basically we’re going to have this Google map and we’ll let people add their own pollen hotspots to it” “So it’s like a crowdsourced ...
Christmas in July – The Co-Operative’s new TV ad 26 Jun 2013 | 08:00 pm
Leo Burnett’s new TV ad for The Co-Operative is pure genius. Watch (with sound): This ad is going to stop people in their tracks. Halfway through a dull ad break, when you’re chatting to your mate, C...
Potluck: a worse social network idea than Google+? 25 Jun 2013 | 09:12 pm
The creators of Branch have launched a new social network called Potluck. Depressingly, they call it “The best house party you’ve ever been to… on the internet”. I really hope that’s not true. From w...
