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The Hispanic Satisfaction Paradigm. 26 Aug 2013 | 10:14 pm
Hispanic Customer Experience Satisfaction is often Higher than Non-Hispanic YET Churn Rate is often Higher. What? For those who have worked with Hispanic marketing over the past few decades, the term...
Disconnect between CMOs and CIOs threatens Marketing Effectiveness. [REPORT] 25 Aug 2013 | 07:40 pm
A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Acc...
2013 New Mover Report: Marketers to Get to Know Your New Neighbors. [INSIGHT] 25 Aug 2013 | 07:38 pm
Epsilon released the annual 2013 New Mover Report, which looks at consumers’ spending habits and brand affinity when they move. Analyzing samples of new movers compared to the general population, this...
The Not-So-United States of Technology. [INSIGHT] 25 Aug 2013 | 07:35 pm
Fear of technology’s impact on our lives is nothing new. Just as many fear social media and email are negatively impacting how we communicate with one another today, many new developments throughout h...
US Total Media Ad Spend Inches Up, Pushed by Digital 23 Aug 2013 | 04:38 pm
eMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels, according to our most recent forecast of US ad spending. The 3.6% growth rate wil...
Marketers to spend almost 1/3 of Digital Media Dollars on ‘3-Screen Digital Marketing’. [REPORT] 23 Aug 2013 | 04:35 pm
Leading digital buyers are spending 30% of their digital budgets on cross-device campaigns in 2013, according to a major research study released by ValueClick Media and Greystripe. The study, which wa...
AHAA continues Membership Expansion and Thought Leadership Initiatives. 21 Aug 2013 | 03:03 pm
Nearly 18 months ago, AHAA: The Voice of Hispanic Marketing announced a strategic shift to expand beyond Hispanic advertising agencies and advocate for all marketing, communications and media firms wi...
Spanish is here to stay among Hispanic Adult Millennials. 21 Aug 2013 | 03:02 pm
By Insight Tr3s Whether at school, at work, or with friends, Hispanic Adult Millennials are likely to speak English in their everyday lives. According to Simmons, 76% of Hispanics 18 to 34 speak Engl...
Automakers shift investment from traditional ads to digital strategies for launches. [INSIGHT] 21 Aug 2013 | 03:01 pm
Consumers are driving the changes in the car buying experience and automakers are adjusting their marketing strategies to influence the decision making process. According to PwC’s Autofacts Analyst No...
Hispanic Teen Drug use significantly Higher than Other Ethnic Groups. 21 Aug 2013 | 03:00 pm
The Partnership at Drugfree.org released new research from the latest Partnership Attitude Tracking Study (PATS), a nationally projectable survey that tracks teen drug and alcohol use and parent attit...
