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New Blog Address 30 Mar 2011 | 03:22 am
The Kilgannon Blog has moved! You can now access the blog from our website. The new address is www.kilgannon.com/blog/
The speed trap. 26 Mar 2011 | 01:15 am
By now we all realize that technology has taken over. Information can be obtained at the speed of 4G. Mobile devices with GPS can pinpoint our every step. Not sure about something? Find the answer wit...
Crisis Communications Steps for the Social Media Era 17 Mar 2011 | 03:49 am
It used to be that crisis communications managers had the power to “beat” the media cycle. They had a window of time, albeit small, to gather the crisis team in a war room and assess the situation in...
Do QR codes make great marketing tools? 8 Mar 2011 | 06:05 am
In a recent post, I asked what people thought would be the hottest trend in 2011. A lot of responses discussed the popularity of location-based social networking sites, but there were also quite a few...
Communications plan or connections plan. Using connection planning to target and engage customers during the buying cycle. 4 Mar 2011 | 03:45 am
When most marketers develop a communications plan, they start with their product or service, determining the target audience that represents the greatest revenue opportunity. Smart marketers dig deep...
Is social media changing your world? 24 Feb 2011 | 04:14 am
We’re in the midst of some rather transformative times. Especially if you happen to live in the Middle East. Some are crediting Facebook and Twitter as key catalysts that helped to overthrow a 40-yea...
Checking the Press in a Digital Age 23 Feb 2011 | 03:30 am
The digital press check can be markedly different than the traditional press check. In a majority of instances, you never have to leave your office. Here are some basic tips to follow to ensure that y...
If It Ain’t Broke… Then Just Enhance It 18 Feb 2011 | 04:47 am
I recently returned from the National Automobile Dealers Association (NADA) trade show in San Francisco for our client Manheim. We repurposed last year’s “sports lounge” booth, enhancing a few key e...
Making Your Customers Comfortable 16 Feb 2011 | 03:30 am
A big part of what makes the online arena attractive to marketers is the ability to engage customers and potential customers in a variety of ways. The most important “engagement” aspect, however, is a...
Are you listening to the voice of your customer? 10 Feb 2011 | 04:31 am
Do you remember back in college when your Marketing 101 professor asked your class, “Who owns a brand?” Even though it was more than 20 years ago, I remember it like it was yesterday. And I remember...
