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The insult continuum 26 Mar 2010 | 08:27 am
There are many elements to making a good commercial, but none are as important as insulting the consumer in just the right fashion. To the untrained eye it may seem as though ads belittle, insult, and...
And was the guy in the grassy knoll from Madison Avenue? 5 Nov 2009 | 07:56 am
The Hathaway Shirts man revealed An article by theatre critic Richard Ouzounian in Tuesday’s Toronto Star, (Time in a Mad Men World) travels the well-tread ground of blaming Madison Avenue for pretty...
• The man on the street is a frickin’ liar 13 Oct 2009 | 10:57 am
No, really. She does all her makeup herself, and only uses Cover Girl. ("Nothing covers bruises like Cover Girl.") I must have been around eight years old when I saw a Candid Camera spot that taught ...
• Product business vs. marketing business 12 Oct 2009 | 09:12 am
Note -- this is not one of my twins who plays bagpipes in China. I just talked to my twins on the phone. I don’t hear from them too often, and see them even less, because for the past three years th...
• Told you so 3 Oct 2009 | 05:10 am
Just a quick note: From WARC: NEW YORK: The “green” messages of many major advertisers in the US are failing to resonate with consumers, despite the fact an increasing number of Americans are placin...
• I’ll be back 24 Sep 2009 | 04:20 am
It is against the law to use the phrase "I'll be back" without accompanying it with a picture of the Terminator I’ve had a few e-mail queries asking if I’ve gone the route of Bob Hoffman (better ...
• Another example of gorilla advertising 4 Sep 2009 | 02:11 am
Following a decline in public perception of the Cadbury brand during the first part of 2007, the UK company bypassed its main agency, Publicis, in favour of the Fallon agency to promote its Dairy Milk...
• Polar Ice: Why you should never drink when meeting an advertising hero 27 Aug 2009 | 05:26 am
See how it’s in the freezer? That’s where it hides before pouncing. Alcohol played an integral, but not excessive, part of agency life back in the ’80s and early ’90s. At least, it didn’t seem excess...
• Polar Ice: Why you should never drink when meeting an advertising hero 27 Aug 2009 | 01:26 am
Alcohol played an integral, but not excessive, part of agency life back in the ’80s and early ’90s. At least, it didn’t seem excessive to us. I imagine things have calmed down a lot since then, what w...
• A guerrilla campaign that may not work — but is certainly welcome 22 Aug 2009 | 11:50 am
Stop! That duck isn't an approved Talk Talk agent! In Britain, Talk Talk is engaging in a reverse pickpocketing scheme. In a move intended to show that companies can put money back into the pocke...
