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NEW BLOG 8 Jul 2011 | 10:11 pm
Attention, attention. I finally got my act together and have a new blog – head over to http://www.melissaattree.co.za PLEASE and PLEASE subscribe to the RSS there…. it’s the right thing to do. Thanks...
What the cluck? 7 Dec 2010 | 07:30 pm
Nando’s doesn’t go cold turkey this festive season. So over the past two weeks or so Mike Sharman and I have had the pleasure of working on the Nando’s CEO campaign. Unless you’ve been living under ...
Show us your Makhulu 17 Sep 2010 | 06:47 am
It’s that time of the year when I get to shout about a campaign that is close to my heart. Yay! Back in 2005 I was part of the team who conceptualised the annual Big Blue Makhulu Polane t-shirt desig...
Service brands: To tweet, or not to tweet 12 Aug 2010 | 07:46 am
In my personal capacity I’ve been active on twitter since early 2008, admittedly after a false start and a 3 month period of ‘thinking’ how it would work for me. I have also played (and continue to pl...
MY World Cup experience 14 Jul 2010 | 05:57 am
I’ll start by saying that I am so damn proud of what we’ve achieved as a nation….the past month has been amazing and I have loved every minute of it. I am South African. Ok, hang on, if you’re going...
Online and PR 21 Apr 2010 | 11:18 pm
Kat from Quirk recently asked me a few questions about DigiPR as part of an article she was compiling. I rambled on quite a bit and thought perhaps my full interview was worth sharing here. It’s abou...
Hello to the teenies…? 22 Jan 2010 | 10:58 pm
2010 is here and it’s hot! This is the year that I’m starting to consolidate things and am getting involved in some long-term, larger projects. Projects and clients that are really giving me the abil...
‘Feed’ the media 24 Sep 2009 | 02:48 am
There aren’t many local companies who recognize the value of infiltrating certain pockets of people and communities online. A few years back when you invited ‘media’ to a function either you, or your ...
Media Alerts: relevant content assists journalists and PRs 11 Sep 2009 | 09:48 pm
I’m pretty passionate about making the lives of the media and PR professionals / agencies easier. In SA I think most of us (whether you’re in PR, marketing or sales) make it very difficult for the med...
Show us your Makhulu 28 Aug 2009 | 01:57 am
If you feel like you have anything that resembles a t-shirt design inside your busy head then you need to get it entered in the Makhulu Polane t-shirt design comp. Pronto! This annual initiative from...