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Why Demand Process Stewardship Is the Secret Sauce for Successful, Modern B2B Demand Generation 7 Apr 2012 | 01:50 am
A few weeks ago, I published a series of blog posts that ask the question, “Why don’t marketing leaders manage ‘demand’ as an operational process.” I noted the core challenge for many B2B marketing l...
Column: Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads 28 Mar 2012 | 05:22 am
My latest column on DemandGen Report, “Why Demand Generation Shouldn’t Be Focused on Marketing Qualified Leads,” appeared today. It opens: We’re at a crossroads in modern B2B demand generation. Fif...
Introducing a (Much-needed) New Event: B2BCamp, Atlanta, March 10 7 Mar 2012 | 11:46 am
B2B commerce in the U.S. is a big deal. The most-recent U.S. Census Bureau survey on the topic reported in 2008 that B2B commerce accounted for 52% of total commercial activity, and B2B e-commerce ac...
Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (2 of 2) 3 Mar 2012 | 05:54 am
This week I’m publishing a two-part blog series. This series takes a look at the challenge marketing leaders face in managing demand as an operational process. The first post presented an introducti...
Why Don’t Marketing Leaders Manage ‘Demand’ as an Operational Process? (1 of 2) 1 Mar 2012 | 05:04 am
This week I’m publishing a two-part blog series. This series takes a look at the challenge marketing leaders face in managing demand as an operational process. The first post, today, presents an int...
Balancing the Demand Equation Update — The First 30 Days 17 Oct 2011 | 01:46 pm
On September 19, my first book, Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model, was released on Amazon. I can honestly say it was a very cool moment ...
Early Praise for Balancing the Demand Equation 12 Sep 2011 | 06:04 am
I’m excited to share that my new book, Balancing the Demand Equation, is being released on Amazon a week from this Monday on September 19. (BTW: You can pre-order your copy on Amazon by clicking her...
Balancing the Demand Equation Available September 19 28 Aug 2011 | 06:04 am
I’ve written a number of blog posts over the last two years referencing my B2B demand generation strategy book project, and — as a number of you have noted — I’ve been much-to-quiet over the past five...
Nominate Best-in-class B2B Demand Generators to Be Featured in My Upcoming Book 16 Mar 2011 | 02:23 am
For those of you that have been following my B2B demand generation book project over time, I wanted to check in with a quick update … and a request. The update: After working and re-working the focus...
Dreamforce 2010: Demand Generation Insights ‘from the Cloud’ (LBM) 27 Dec 2010 | 12:40 pm
A little over a week ago I published my latest post on the DemandGen (r)Evolution blog – “Dreamforce 2010: Demand Generation Insights ‘from the Cloud’” – a round-up of my takeaways from this year’s Sa...
