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Social Media Analytics: Interview With Author And Analyst Marshall Sponder 26 Sep 2011 | 02:33 pm
Do you want to know the business value all of the effort you put into social media? Is it important for you to figure out how facebooking, tweeting, youtubing, blogging and other social activities aff...
Is Social Media Overrated? 11 Jul 2011 | 01:45 pm
Participants at Fast Company’s recent Innovation Uncensored conference were asked “What’s the most overrated trend in business today?” Guess what tops the list. It’s social media. These very same fo...
Mobile Search: Urgency and the Distraction Factor 7 Jun 2011 | 03:10 pm
What’s the main reason we perform web searches on our smartphones? Urgency. There’s some sort of information we need, immediately. We want our news instantly, and our shopping, too. Once we get th...
Morgan Spurlock’s Wonderful Movie About Advertising and Product Placement 3 May 2011 | 02:47 pm
What’s the difference between selling out and buying in? Not much, if you’re documentary filmmaker Morgan Spurlock, whose latest movie, Pom Wonderful Presents: The Greatest Movie Ever Sold, explores ...
Talkin’ About Hearsay: A New Social Media Management Platform 21 Mar 2011 | 12:48 pm
While doing research for her bestselling book, The Facebook Era, Clara Shih talked to lots of companies about how they were using social networks. Somewhere along the line Clara realized all the insig...
Talkin’ About Hearsay: A New Social Media Management Platform 21 Mar 2011 | 08:48 am
While doing research for her bestselling book, The Facebook Era, Clara Shih talked to lots of companies about how they were using social networks. Somewhere along the line Clara realized all the insig...
The Risk of Black Hat SEO (And How to Avoid It) 16 Feb 2011 | 04:57 pm
Snagging the top spot in search engine results is the ultimate aim of search engine optimization. If you hire a company to handle your SEO, you want them to do their best to get you there. You would ...
Is Your Website Optimized for Google Instant Previews? 28 Jan 2011 | 02:55 pm
How many times have you clicked on a link in your Google search results only to find that webpage didn’t have the information or the item you wanted? These things happen. No matter how good the sear...
Visual Guide For Setting Your Social Media Direction 18 Jan 2011 | 02:10 pm
Sir Walter Scott’s famous line “Oh what a tangled web we weave,” doesn’t refer to the World Wide Web, but you know, it could. The online web is intricate. That goes double when you factor in social n...
Tips For Making Videos That Are Doggone Good 10 Jan 2011 | 12:36 pm
It’s cliché marketing advice to suggest that you “think out of the box” in order to “cut through the clutter.” Maybe so — still, it’s good advice. Of course the trick is in the doing. How do you come...
