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Ditching the Pre-Social Mentality in a Social Marketing World 8 Nov 2012 | 07:52 pm
Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race...
5 Steps to Social Media Self-Regulation 1 Nov 2012 | 08:53 pm
Pharmaceutical companies have a fairly unique problem when it comes to social media. Like financial services companies (insurance agencies, banks, investment firms, etc.), pharmaceutical firms have to...
Exploring Collections: Facebook is testing a big new e-commerce feature for businesses 25 Oct 2012 | 06:10 pm
Facebook has built itself a pretty great set of offerings for businesses that want to use the social network to promote their products and services. Companies can have their own Pages, they can genera...
Trick-or-Treating Your Way to Marketing Success 15 Oct 2012 | 11:31 pm
Think way back to your early career as a professional Trick-or-Treater. If you were anything like me, you had a pretty good lay of the neighborhood when it came to the houses that gave the best candy....
…Is the Public Listening? Part 2 of a study in social media politics 11 Oct 2012 | 11:58 pm
Last week we brought you a glimpse at how much of an impact our two major 2012 presidential candidates are having in the social space. Today, we’re diving into the second part of the social media poli...
A Quick Guide to the October 3rd Presidential Debate 3 Oct 2012 | 11:43 pm
The first 2012 presidential debate will be held tonight! Here’s all the info you need to be the best debate watcher you can be: The Basics The debate, which will be held at University of Denver, will ...
When the Candidates Speak: Part 1 of a study in social media politics 3 Oct 2012 | 01:33 am
Election Day is getting closer and closer, and both Barack Obama and Mitt Romney are going full steam ahead with their presidential campaigns. Odds are, you’re seeing evidence of the election everywhe...
Welcome to the Club: Creating a social brand ambassadors club can give your marketing a boost 27 Sep 2012 | 12:32 am
Marketing is a tricky job. You spend hours upon hours pouring your heart and imagination into the most creative and effective ways to showcase your company’s product, all within the confines of your j...
Product News: Gremln Presents White Label for Agencies! 20 Sep 2012 | 12:13 am
Imagine a world where every marketing firm and advertising agency had the resources to design and build its own, proprietary version of a social media management and analytics software like Gremln’s. ...
To Schedule, or Not to Schedule? Finding a balance between scheduled and spontaneous social media marketing 10 Sep 2012 | 09:40 pm
One of Gremln’s most popular features is the message scheduler, which lets you set up your social media messages to post at a designated point in the future. The reason for its popularity is simple; t...
