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Why is ‘Selling’ Such a Dirty Word? Selling Retail in a Salon 27 Aug 2013 | 12:52 pm
Send to Kindle There’s an old joke my brother tells quite often, because a) it’s at his wife’s expense, and b) it’s not completely untrue. You see, his wife’s credit card was stolen a few years ago....
FREE for Salon Owners – The ‘BIG 5′ Essential Marketing Strategies for the Sucessful Salon; DOWNLOAD it HERE 23 Aug 2013 | 10:15 am
Send to Kindle Sign in here and instantly download the ‘Big 5′ Marketing & Sales Strategies CHEAT SHEET for the Successful Salon right NOW. Marketing a salon or spa can be a confusing obstacle cour...
Beauty Salon Business Plans…and why they’re mostly a waste of time. 20 Aug 2013 | 09:14 am
Send to Kindle Writing a salon business plan – largely a waste of time, unless you’re clear on how you’re going to get customers. So, you’re all excited about starting your new salon. Excellent. Exc...
Salon Marketing; here’s what you’re missing out on in the headlong rush to social media… 19 Aug 2013 | 11:25 am
Send to Kindle ‘Everybody’ is rushing headlong into social media, Facebooking and Instagramming themselves into a lather of red-faced emotional excitement. It’s the bright shiny object, and the ‘expe...
The ‘Surprise’ Salon Marketing Tool Most Salon Owners are Scared Of 12 Aug 2013 | 01:05 pm
Send to Kindle Leon & Anita Smith of Strugnell Cole salon in Port Melbourne When Leon and Anita Smith looked at the forward appointment schedule in their Port Melbourne salon a couple of weeks ago, ...
Have Your Say; “Is Poor Training Killing the Beauty Industry?” Special LIVE online broadcast… 6 Aug 2013 | 08:56 am
Send to Kindle When? Wednesday, August 7, 11am Australian Eastern Time Where: Right here on your computer screen! Young beauty therapists are getting a bad rap all over the country for a perceived ...
Your salon and Bonny Prince George – are you taking advantage of this? 26 Jul 2013 | 08:27 am
Send to Kindle Photo credit: US Magazine Every day, 370,000 babies are born. Yet this week, only one baby mattered. The world went absolutely nuts because a privileged, rich, pretty young woman in E...
Cyber Crisis Looms for Salon Owners – is your salon’s website about to be dumped by Google? 22 Jul 2013 | 08:56 am
Send to Kindle If your salon has a website, you could be in for a big shock. Google is changing the rules (again) on how it ranks websites in its search results. If your site doesn’t fit the new regi...
[VIDEO] “Would you like snails with that facial Ma’am?” How this salon’s marketing went viral, and got millions of dollars worth of free publicity. 16 Jul 2013 | 07:44 am
Send to Kindle A facial with snail slime? It’s generated a fortune in free publicity for one Tokyo salon I’ve been nagging salons and spas for years; “Find a Niche – or die.” If you continue to try ...
Worldwide Salon Marketing Success Story at the NZ Beauty Awards 2013 16 Jul 2013 | 04:51 am
Send to Kindle Over the last 5 years since starting Worldwide Salon Marketing in New Zealand we have seen and heard many success stories from salons owners, some of whom prior to joining WSM have bee...
